Exhibiting at trade shows this Autumn? If so, you will be investing time and money on designing and staffing your stand, but have you thought about how you're going to attract potential customers to the stand on the day?
Trade fairs are big, busy places and it can be tough to get noticed. Prowling the hall pouncing on people is confrontational and doesn't make a good first impression.
Eye-catching promotional bags, that are well designed will act like beacons alerting attendees to your presence. Often people that see other attendees with a bag will actively seek out your stand to find out more.This spares you from either sitting on the stand twiddling your thumbs, or running around harassing people. It also gives you the opportunity to talk to more potential customers, engage and generate leads.
A reusable bag continues to work long after the show too. It goes back to the office (or home) and will be a physical reminder of your business after the stand has been dismantled. If the bag is practical and well-designed it will be reused many, many times and it will be an advertisement for your business each time it is reused.
August and September are busy periods in the Trade Fair calendar. If you plan to use a promotional bag as part of your trade show marketing campaign make sure you leave enough time to process your order. Made to order promotional bags take around 8 weeks to produce and deliver at the lowest cost. Last minute orders mean express pricing.
To find out more about producing an eco-friendly reusable bag for promotions, browse our product range or contact matt@smartbags.co.uk to find out more.
Trade Shows - Autumn 2012
We have put together a handy list of the UK Autmum tradeshows for you to download and print out.
Download list of UK trade fairs during August/September 2012
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