Smartbags News

The value of metals is rising in the fashion world. 

Everywhere we look the metallic trend is blazing a trail of unashamed bling.

From the fabulous ‘London Metallic Zip Tote’ by Pauric Sweeney at Selfridges to shoes and accessories, now is the time to up your fashion credentials and outshine everyone else with your fashion forward taste for your next promotional bag. 

Taking inspiration from the summer 2011 trends, Smartbags is pleased to announce a dazzling new metallic range. These reusable non-woven bags will brighten up any campaign.

When funky kids’ clothes shop, Oh Baby London, was looking for a new promotional item it looked no further than Smartbags’ reusable bags.

Oh Baby London’s founder, Hannah McHalick, wanted a stylish, fun and funky idea to tie in with her shop’s brand values.  “I wanted a new kind of packaging which would have lasting impact,” said Hannah. 

Following Hannah’s brief, Smartbags sourced some gold metallic non-woven material for Oh Baby London, which Hannah loved. Smartbags then worked closely with Hannah to create the bag’s final look, ensuring that the Oh Baby London logo was prominently displayed, as well as the fun strapline: ‘Too cool for school’.

“Smartbags made the whole process very easy as they were efficient, attentive and provided us with a bespoke service that was second to none.  I knew that I was in safe hands with Smartbags.  It’s one of the most painless processes I have ever been through in manufacturing something!” said Hannah.

The final result is a striking, fun bag which now adorns the streets of Brick Lane, in London’s fashionable East End.  
 

The metallic range is made from non-woven material with a metallic laminate film.  They are perfect for screen printing and come in a number of metallic tints and textures from traditional metallic colours like glistening gold and silver to majestic purples, reds, greens and blues. 

The ‘London Metallic Zip Tote’ may be over £360, but we think the Smartbags’ super reusable metallic bags are the perfect way to harness this trend without breaking the bank and getting your brand out there.

Order by 31 August 2011 to take advantage of our special Gold Rush Offer - 1,000 gold metallic bags, 43cm x 38cm style, at a discounted rate of just £1 per bag.   Talk to us today about how a reusable bag can provide added value to any campaign.

 Why not dazzle the competition with your next campaign? Email today matt@smartbags.co.uk or call 0208 242 4468.