As Summer gets into full-swing, savvy retailers have already switched their focus to Christmas 2020. Christmas is the biggest draw of the year and is when many shops make a sizable chunk of their annual profits. Bad business at Christmas can make or break a retailer, so do all you can to promote your retail brand, maximise sales and boost footfall at Christmas.
This applies whether you're a traditional bricks & mortar store or an online retailer. It is particularly important now as Covid-19 has impacted so many retail business. Some have thrived, whilst others without an online presence are struggling to survive. Plan Christmas promotions now to get ahead of your competitors and get your sales back on track.
Planning is key for the most effective retail promotions. You'll need time to plan your window display, the stock you want to sell and create any related items such as branded reusable bags and custom-printed Bags for Life. If you have an online presence, you will need to make your site look seasonal and create Christmas listings and offers.
If you're still getting to grips with how your retail brand can attract custom and increase revenue this Christmas, check out our ideas for some effective retail promotions. Get ahead of your competitors and spread some good cheer for your customers!
Three Ways to Promote Your Retail Brand at Christmas
1. Christmas Shopping Events
Why not host special Christmas events to get the tills ringing! Hold an exclusive shopping event for loyal and valued customers, or open the invitation to all. Showcase your best festive products with product demos, showcases and special discounts. If stores are still subject to social distancing rules, send out invitations for appointed times so that you can limit the number of people in-store at any one time.
It may sound obvious, but when you host an event make sure that the branding & decoration in-store matches the season. Create a seasonal window display, add some decoration around the shop so that it feels like Christmas when people walk in. Make your products look attractive to tempt people to buy.
Offer some Christmas goodies like mince pies and mulled wine on hand to add a festive, welcoming feel to your shop. Christmas music, decorations and free gifts like an eye-catching reusable bag will all help add to the Christmas feeling.
We are all worried about a second wave of Covid and further lockdowns. Be prepared by creating online events too - send invitations to an online Christmas shopping event v
You can also use these events to drum up business for 2021. Give people a voucher for future purchases, build your mailing list and create offers that extend into 2021 to encourage customers to return in the New Year.
Christmas Events for Online Retailers
Online retailers can't offer physical events but can host a 'virtual' Christmas shopping experience or another online event like a fashion show or product showcase. The eCommerce market rose by 200% in the UK during the Covid-19 crisis so if you're a retailer without an online store, now's the time to get your brand online. Online events also make it easy to socially distance and if your area is effected by a sudden local lock-down, the event won't have to be cancelled.
Offer exclusive discounts or free gifts for a limited time only to drive traffic to your online store. Giveaway a free product with purchase or deliver goods in a seasonally-themed shopping bag. Decorate and brand your online Christmas shop for a festive feel. If your budget doesn't stretch to decorating the whole website, have a dedicated Christmas section as Christmas shopping won't feel the same without it.
Events (both on and offline) are a great way to generate engagement and reach new followers on social media. Create a hashtag and encourage attendees to post about their experience and your products.
2. Give a Christmas Gift
Christmas is a time of giving, so it's a great idea to give your customers a gift. This gift could be discount vouchers or a free gift with purchase. Some retailers choose to offer a free branded reusable shopping bag to Christmas shoppers. It's a really practical gift that shoppers can use to carry purchases home and reuse for other shopping trips. They offer a great return on investment as they help to advertise your retail brand around town!
Reusable bags can also be used at Christmas shopping events as a goody bag for shoppers or as a free gift to thank them for coming. They are also a fun addition to any window display and Christmas decorations.
Creating a branded reusable bag is also a great idea for online retailers. Send them as a gift with Christmas orders - shoppers will love the feeling the gift gives them and each time it's reused it will help to spread your brand message too.
Branded shopping bags are big enough to get creative with your design and brand message. Choose from a wide range of print options and bag colour for an eye-catching bag that will get your brand noticed and drive visits to your website just by giving a simple Christmas gift!
To find out more on how branded bags can help online retailers promote their brand read our blog, Creating Bags of Benefit for Online Retailers & Brands.
3. Spread Some Christmas Cheer
Christmas is a time to think about others less fortunate than ourselves and spreading good will. Retailers should consider teaming up with a charity and create co-branded reusable bags. Whether you choose a charity supporting disadvantaged kids, the elderly, animals or the environment will depend on your brand values and audience.
How Reusable Bags Can Raise Funds and Awareness for Charities:
Sales: Sell co-branded reusable bags in-store and donate a percentage of sales to your chosen charity
Encourage donations: Ask customers to fill reusable bags with food, clothes and gifts which can be donated to disadvantaged families,
children and older people
Helping charities has a lot of benefits and shows the retailer as a 'caring' brand. It also provides valuable PR and increased footfall in-store. This strategy can be implemented by small, local retailers as well as national chains.
Order Custom Printed Shopping Bags for Christmas 2020
Lead times for custom bag orders vary, depending on the shopping bag fabric chosen and how much time you have available. Economy delivery costs approximately
1/3 less than Express orders, so it pays to get orders and artwork to us as early as possible.
Bag Fabric & Lead Times
The materials listed above are our most cost-effective and economical bag fabrics. Antibacterial, hygienic and easy to clean. Available in a wide range of bag styles including Tote Bags, Foldable Shopping Bags and Bags for Life. MOQ 500 units.
Delivery Lead Times: 10-12 weeks Economy / 3-4 weeks Express (we can also split delivery, so a smaller quantity of bags arrive by Air, and remainder of order later by Sea).
Order by 21st August for economy delivery beginning - mid November.
Eco-friendly, Recycled Shopping Bags made from recycled rice sacks and old scraps. Great option for large, wholesale orders - we can offer competitive prices for orders 5000 + units.
Sustainable shopping bags for retailers that care about the environment. Bag styles include Shopping Bag for Life, Thermo Bags and Tote Bags.
Delivery Lead Times: 12-14 weeks (no Express option)
Order by 7th August for delivery beginning - mid November
100% recycled shopping bags made from plastic bottles. Can also be recycled after use. This eco-friendly fabric has the strength and durability of Nylon with a soft feel. MOQ 5000 units.
Delivery Lead Times: 10-12 week Express / 3-4 weeks Express
Order by 21st August for Economy Delivery beginning - mid November
Natural Fibre Bags are 100% reusable and biodegradable. Easy to wash, making these a hygienic choice. MOQ 500 units.
If budgets are tight, we'd recommend our Non-woven range as it's more economical than natural fibres and also offers more print & colour options.
Delivery Lead Times: 10-12 weeks Economy / 3-4 weeks Express
Order by 21st August for Economy delivery beginning - mid November
Need Help Creating an Eye-catching Printed Shopping Bag for Christmas 2020?