As Summer begins, most savvy retailers have already switched their focus to Autumn & Winter 2019/20. Christmas is the biggest draw of the season and when a lot of shops make a sizable chunk of their profits. Bad business at Christmas can make or break a retailer, so you should be doing all you can to promote your retail brand, maximise sales and boost footfall at Christmas. This applies whether you're a traditional bricks & mortar store or an online retailer.
Planning is key for the most effective retail promotions. You'll need time to plan your window display, the stock you want to sell and create any related items such as branded reusable shopping bags and custom-printed Bags for Life.
If you're still getting to grips with how your retail brand can attract custom and increase revenue this Christmas, check out our ideas for some effective retail promotions. Get ahead of your competitors and spread some good cheer for your customers!
Three Ways to Promote Your Retail Brand at Christmas
1. Christmas Shopping Events
Why not host special Christmas events to get the tills ringing! Hold an exclusive shopping event for loyal and valued customers, or open the invitation to all. Showcase your best festive products with product demos, showcases and don't forget to offer special discounts. This could apply to Christmas shopping but also extend into 2020 to encourage customers to return in the New Year.
It may sound obvious, but when you host an event make sure that the branding & decoration in-store matches the season. Create a seasonal window display, add some decoration around the shop so that it feels like Christmas when people walk in. Make your products look attractive to tempt people to buy.Have some Christmas goodies like mince pies and mulled wine on hand to add a festive, welcoming feel to your shop. Christmas music, decorations and free gifts like an eye-cactching reusable bag will all help add to the Christmas feeling.
Online retailers can't offer physical goodies at their events but think about what you could do. Host a 'virtual' Christmas shopping experience and offer exclusive discounts & extras for a limited time only to drive traffic to your online store. Make sure you decorate and brand your online Christmas shop - if you don't decorate the whole site, have a dedicated Christmas section as Christmas shopping won't feel the same without it!
2. Give a Free Christmas Gift
Christmas is a time of giving, so it's a great idea to give your customers a gift. This gift could be some discount vouchers or a free gift with purchases. Some retailers choose to offer a free branded reusable shopping bag to Christmas shoppers. It's a really practical gift that shoppers can use to carry purchases home and reuse for other shopping trips. They offer a great return on the investment as they help to advertise your retail brand around town!
They can also be used at Christmas shopping events as a goody bag for shoppers or a free gift to thank them for coming. They are also a fun addition to your window display and Christmas decorations.
Creating a branded reusable bag is also a great idea for online retailers. Send them as a gift with Christmas orders - shoppers will love the feeling the gift gives them and each time it's reused it will help to spread your brand message too.
Branded shopping bags are big enough to get creative with your design and brand message. Choose from a wide range of print options and bag colour for an eye-catching bag that will get your brand noticed and drive visits to your website just by giving a simple Christmas gift!
To find out more on how branded bags can help online retailers promote their brand read our blog, Creating Bags of Benefit for Online Retailers & Brands.
3. Spread some Christmas Cheer
Christmas is also about thinking about others less fortunate than ourselves and spreading good will. Retailers can team up with a charity and create co-branded reusable bags. Whether you choose a charity supporting disadvantaged kids, the elderly, animals or the environment will depend on your brand values and audience.
How reusable bags can raise funds and awareness for charities:
- Sell the bags and donate a percentage of sales to your chosen charity
- Use them for a donation drive. Ask customers to fill them with food, clothes and gifts which can be donated to disadvantaged families, children and older people
- Get customers and staff involved in fund-raising by wearing fancy dress or completing a challenge/sporting event.
Helping charities has a lot of benefits - it shows the retailer as a 'caring' brand. It also provides valuable PR and increased footfall in-store. This
strategy can be implemented by small, local retailers as well as national chains.
These are just three ways you could promote your retail brand this Christmas. For more ideas, check out the links below for further reading.
Need Branded Reusable Shopping Bags for Christmas 2019?
We recommend ordering early for cheaper prices - it can save you approximately a third of the cost of express delivery.
To get lowest priced reusable bags delivered by mid November 2019, we'll need your orders & artwork by mid August 2019. Get really organised by planning Christmas in July and get your bags even earlier. Most consumers start Christmas shopping in November, so don't waste the promotional opportunity.
You can still order reusable bags after these dates, but it will cost a little bit more. Express orders take just 4-8weeks and are still more economical than 7 day stock bags and offer greater design flexibility.
Read: Branded Reusable Bags - Order Deadlines for Winter 2019