Exhibiting at any trade shows, exhibitions or conferences this year? Taking part in a trade fair usually comes with considerable expense and you will be investing your time and money on planning, designing and staffing your stand. Once that's sorted all you need to do is sit back and wait for the customers to come to your stand.
But it doesn't always work that way. Trade shows can be big, busy places and it can be tough to get noticed. Have you thought about how you're going to attract potential customers to your stand on the day? Prowling the hall pouncing on people can be considered confrontational and doesn't make a good first impression!
Using event bags to attract visitors
Eye-catching event bags that are well designed, will act like beacons alerting attendees to your presence. Often people that see other attendees with a bag will actively seek out your stand to find out more.This spares you from either sitting on the stand twiddling your thumbs, or running around harassing people. It also gives you the opportunity to talk to more potential customers, engage and generate leads.
Branded event bags advertise your business after the trade show
A reusable branded bag continues to work long after the show. It goes back to the office (or home) and will be a physical reminder of your business after the stand has been dismantled. If the bag is practical and well-designed it will be reused many, many times and it will be an advertisement for your business each time it is reused.
Timing and planning production of a branded event bag
Spring and Autumn are busy periods in the Trade Fair calendar. If you plan to use a promotional bag as part of your trade show marketing campaign make sure you leave enough time to process your order. Made to order branded event bags take around 8-10 weeks to produce and deliver at the lowest cost. Last minute orders mean express pricing.
See our Exhibitions, Conferences & Events page for more information on the benefits of branded event bags. You can also download your FREE Guide to Event Marketing for top tips of making the most of your next event.
You can also read case studies & blogs for ideas & inspiration on how you can use event bags to promote your business.