Easter may be far from most peoples minds as they stock up for Christmas and the festive season. But any savvy marketeer is always thinking a season ahead and are already planning for Easter & Spring 2020. The season is linked to new life and fresh beginnings, making this a great time of year to boost brand awareness with some crisp new marketing campaigns.
Easter is a feel-good time of the year as we emerge from the dark, cold winter into warmer weather and lighter days. It's also the first major holiday after the Christmas and New Year break, with children off school and adults getting a long weekend. It's a fun time with events like Easter egg hunts and craft making. And of course, all that lovely chocolate!
Put a Spring in your step and promote your brand at this exciting time of the year. No matter what sector your marketing campaigns are aimed at, the Easter holiday provides some great opportunities. There are many ways for small businesses ofall types to take advantage of the season and attract customers.
Here's some suggestions to inspire your marketing campaigns and get you started:
Four Ways to Promote Your Brand in Easter 2020
1. Spring Clean Your Promotions
It's traditional to have a Spring clean at home during this time of year so do the same for your business and marketing campaigns. Look over old data and identify past campaigns and methods that haven't worked as well as you'd have liked. Throw them out and try something new that will help you to reach your target market more effectively.
Your brand can also take advantage of all those people spring-cleaning or doing DIY at home during the long weekends - particularly is you sell a product or service related to it.
- Cleaning and decorating firms could put in place an introductory offer for new customers and a special offer to encourage past customers to return for spring cleaning & decotrating services.
- DIY and homeware stores can put on a Sale on selected products to boost footfall. Or you could provide a free service such as measuring, fitting or design to help boost orders.
If your business serves the local community, you could organise a community clean up of a beauty spot, beach, town centre or local park. Get everyone involved including local schools, other businesses, council representatives and as many local people as you can. Don't forget to let local newspapers and media know about what you're doing to help spread positive brand awareness.
There are many ways to take advantage of the Spring clean/fresh start - just think about what works best for your customers and business goals.
2. Send Easter Greetings along with a Discount
Retailers can send customers and newsletter subscribers an Easter card to show you are thinking about them during the holidays.
Include a discount code to that can only be used for a limited period over the Easter holidays to boost sales. Or you could offer a free Easter egg to everyone that shops with you over the Easter period. These strategies will encourage footfall in your store or more visitors to your online shop.
This strategy also works for those marketing service-based businesses. Offer a discount to regular customers or a free add-on to your regular services. Or perhaps you could offer an Easter-themed gift for referrals that lead to a new customer. Think about what discount and/or gift works for your brand to `boost sales and encourage loyalty in existing customers.
3. Use Competitions to Boost Brand Awareness & Your Mailing List
Competitions are a simple, economical way to boost brand awareness. One way is to create a digital version of your Easter card with a discount code that can be shared via social media. To get the discount, new customers have to register their email address and subscribe to your list.
Every person that shares the Easter card can be entered into a prize draw to win an Easter Basket filled with goodies, a product from your range or an experience (like a meal, tasting session or a trip). Whatever prize you choose it should fit with your brand and your marketing goals.
Instead of a prize draw you can also choose a skills-based competition that's related to Easter & Spring. So, a photography competition that's themed around Spring. Or entrants could design their very own Easter Egg, Easter bonnet or any number of Easter-themed items!
4. Easter-themed Events in the Community or In-store
Easter is a great time of year to host themed events for all ages. If you run a restaurant or are a food retailer, host tasting events or themed set meals featuring treats like hot cross buns, Easter Eggs, lamb, asparagus and other seasonal foods.
It's also the perfect time for events for children and families. If you run your business from a shop, theatre, restaurant, or another physical space, host an Easter themed fun day with egg hunts and craft tables to make bunnies, eggs or an Easter bonnet. You could also try to create a joint event with other businesses in your local area or high street to help spread the cost and enable you to host a bigger, better event.
If you don't have suitable premises, hire a community space or use a local park, open space or shopping centre. Invite your customers, staff and their children, local nurseries and children's groups. These events are great for brand awareness and create a feel-good glow around it. Promote in advance so that you have plenty of people in attendance. You will be fondly remembered for the fun day you gave everyone and it's a great chance to build your mailing list if you take email details from all attendees.
Don't forget to give out Goodie Bags for children to carry their Easter eggs & arts crafts home in. The Goodie Bags could also contain discount vouchers, other branded giveaways like pens, stickers, craft packs and details of competitions.
A custom-made tote bag is a perfect choice for a branded goodie bag - they are the perfect size to carry home and can be reused again and again after the event.
Make sure you leave enough time to fulfill your order. Custom Non-woven Bags take 12-14 weeks to deliver via Express delivery, so it's advisable to order by 18th December to ensure delivery early-mid April 2020.
If you miss the deadline, Express Orders take just 4 weeks and are still cheaper than 7 day stock bags made from Natural Fibres. Non-woven tote bags are cheaper than cotton, feel soft to the touch but are very strong and durable.
If you miss the 4 week deadline, get more information on Creating a Stunning Promotional Bag in 7 Days
These are just a few marketing ideas for promoting your brand at Easter. Each can be adapted to suit your business needs and brand/marketing goals.
Follow the links below for more information on creating a Branded Promotional Bag, as well as useful blogs from other sources about promoting your brand at Easter.
Easter Campaigns & Brand Marketing
Help to Bag Your Brand