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Get Organised for Autumn Fair 2018

Getting ready for Autumn Fair 2018? Order your promotional bags now to save money and stress. You can also sign up for our Guide to Event Marketing to ensure that Autumn Fair is a big success for your business. Learn about promotional bags and also get our top tips for trade show success.

Get Organised for Autumn Fair 2018

Are you exhibiting at Autumn Fair 2018? Its the UK's biggest trade show for gift and home products and a great place to showcase your brand and products, make new contacts and ultimately, drive sales. 

But it's a big, busy show and there lots of other brands competing for the attention of retail buyers and trend spotters. Have you thought about how you are going to attract potential customers to your stand?
One way is with an eye-catching promotional bag – tote bags are usually the event bag of choice but depending on the product you are promoting a laminated bag for life, heavy duty bag or a foldable shopping bag made from recycled plastic bottles may work better for your brand.

How Promotional Bags Attract Visitors

Promotional bags are a practical promotional product – they can be used as a goodie bag filled with branded gifts and marketing materials. Freebies are always popular and people will make a beeline for your stand for a beautiful bag and some free gifts. When other attendees see what you are giving away they will actively seek out your stand to find out more, giving you the opportunity to talk to more potential new customers and generate new sales leads. 
Shearer Candles Event Bag We created this lovely bag for Shearer Candles for Spring Fair 2017. They were a great success with customers and Shearer Candles continue to use them at events and shows.  They went for a classic tote bag but gave it a twist with metallic finish to help them stand out from the crowd with a memorable event bag. 
Before you start designing an event bag for your stand at the Autumn Fair, think about whom you are trying to attract to your stand. Some questions to consider are:

  • Who is your product aimed at? 
  • What are the needs of the buyers? 
  • What are the current trends in your market? 
All of these elements will effect the final design of your event bag to ensure they attract the attention of your intended audience. a  branded event bag gives a huge space for your brand message, so make sure you think it through and get it right!

It’s Time to Get Organised!

Although Autumn Fair 2018 doesn’t start until 2nd September 2018 it is definitely time to start getting organised. The main benefit to starting early is the cost advantage - you'll save approximately 30% on your order. You'll also benefit from lower stress levels as you avoid panic over order deadlines and your bags being delivered on time.

Lead times for SEA orders (lowest-price delivery method) is approximately 10 weeks. Non-woven tote bags start at as little as 42p per unit when you order early. This compares to 63p per unit when you opt for Express delivery which takes 3-4 weeks.

For a more accurate price, please download our Non-woven PP Bag Price Guide

If you've really left things till the last minute you'll need a stock cotton or canvas tote bag that will be ready in 7 days. 

Smartbags are an approved service partner of bira -the British Indepedent Retailers Association and members get exclusive discounts. Learn more

Current  Order Deadlines for Autumn Fair 2018

SEA delivery:  Friday 15th June 2018 for end August delivery.

EXPRESS delivery: end July/beginning August for end August delivery

Download Your Free Guide to Event Marketing

Smartbags Guide to Event MarketingFor more inspiration on creating a winning promotional bag don't forget to download our Guide To Event Marketing.

It contains case studies showing how different businesses have used event bags to reach their marketing objectives with great success.

Download your copy now and get inspired to take your next event to the next level!


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