Autumn is a busy time in the marketing calendar for all types of industries, organisations and business. As the Summer draws to a close, the darker nights draw in with the colder weather quickly and if you haven't prepared your marketing campaigns for Autumn 2019 you may find it's too late to order the promotional products you most wanted.
Plan Autumn Campaigns Before The Summer Break
No matter what type of industry your business operates it, plan ahead before the Summer holiday season. It will ultimately save last-minute stress, save money and avoid limitations on the design choices available via rush orders.
For example, the economy deadline for orders of our custom-printed reusable bags for delivery in mid-September 2019, was mid-June. If your
business requires bespoke reusable bags in October or November, just remember to leave 12-14 weeks lead time to bag yourself a bargain.
Express versus Economy Prices
It isn't too late to order a custom reusable bag for September 2019. You can still use our Express delivery service. Lead times are much shorter at 4 - 8 weeks.
Our Non-woven Tote Bags take just 4 weeks with prices starting at £0.63 per unit, compared to £0.42 per unit for Economy prices.
These prices are still cheaper than choosing 7 day stock bags made from natural fibres. Ordering earlier will also widen the choice of bag styles, fabrics and print/design options available to your brand.
Promotion & Branding Opportunities - Autumn 2019
Autumn brings many branding, marketing & promotional opportunities to various industries and businesses. Read on to make the most of Autumn for your
September is a busy time for the educational industry and brands targeting pupils, their families and students. There are lots of opportunities for Back to School promotions for retailers and FMCG brands.
It's also a busy time for older students and Freshers Week is a particularly busy time for promotions. We've seen a big rise in interest for branded bags to promote local pubs, clubs and student services. Reusable bags are also popular with bigger brands like make-up, food and fashion looking to target the student pound.
Get more inspiration on using reusable bags in the Educational Industry.
- Recycle Week
Supported by big brands like John Lewis, Tesco, Marmite and Danone, this campaign get a lot of PR for any business taking part. It's also very popular with local authorities who team it with local recycling campaigns. As part of this campaign, they create branded Reusable Recycling Bags to help spread the environmental message.
- Autumn Fair 2019
September is a super busy time in the B2B calendar with a busy month of trade shows, including Autumn Fair - one of the biggest trade shows in the
UK. Get your brand noticed at this busy show with an eye-catching event bag. Express orders much be with us 4-5 weeks before the show to
guarantee delivery. Read: Get Organised for Autumn Fair 2019
There still time to get economy orders in for October. Order early to mid-July 2019 for delivery early to mid October 2019. There are a plethora
of marketing opportunities for a wide range of businesses during October:
Halloween has seen a huge rise in popularity in the last decade providing a great opportunity for retailers, event organisers & attractions and
FMCG brands. And it's not just for kids - adults love the excuse to party or attend a scary event too. There are so many ways to make the most
of Halloween - get some ideas from previous successful Halloween campaigns to see how brands are spooking people.
- Autumn/Winter Fashion Trends
It's not just Halloween providing a retail boost. Autumn is a busy time for retailers as consumers prepare for the change in weather with warmer clothes like coats, jumpers and boots. Many people are already underway with their Christmas shopping, so the tills should be ringing!
Make the most of it with a branded shopping bag that can be used throughout the rest of the year to promote your brand. Find out more about the business benefits of reusable shopping bags by reading our Retail Industry page which includes tips, blogs and case studies.
Get some inspiration for your retail business to help boost sales over the festive sales period: Christmas Promotional Ideas for Retail
Download our Free Guides
These are just a few ideas on using Autumn events to promote your brand.
Download our Handy Guides for more hints, tips and inspiration to help you Bag Your Brand. Use the links below...