A New Year is upon us and we've been checking out the predicted trends for promotional products in 2017. Certain themes and trends came up time and again and help to give an insight into what customers really want from a promotional product. Here's what to watch out for in 2017.
Trend 1 - Health & Wellness
This is an ongoing trend as people become increasingly aware of the importance of healthy body and mind. Promotional products like drinks bottles, sportswear, pedometers and sports bags are expected to be popular.
Trend 2 - Environmental/Green Theme
Customers look favourably on eco-friendly products that are made from sustainable materials, are recycled (and recyclable) and cut down on the use of waste and resources. This ethos also applies to promotional products. It allows them to feel good about helping to save the planet and will also leave them with a positive view of your business and brand.
Trend 3 - High Value Gifts
A high value item doesn't always need to be expensive but it does need to be something that is of real use to the recipient, will stand the test of time and be reused regularly. This creates a good impression of your brand - you know what your customers need, care about them and give them what they need. Each time they re-use this item they recall your brand and their favourable impressions of it.
Those are our Top 3 Trends - use them as a guideline to help you create a winning promotional marketing strategy and eye-catching products in 2017.
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