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Branded Shopping Bags Drive Sales and Create Buzz for Fashion Retailers and Brands

Create a branded shopping bag that's bang on trend and get the fashion pack clamoring to use it! Check out our Top 3 most fashionable shopping bag styles.

Branded Shopping Bags Drive Sales and Create Buzz for Fashion Retailers and Brands

Branded shopping bags are a common sight on the high street and their popularity continues to grow. Initially, this growth was due to consumers becoming more aware of the eco-benefits of using less plastic.

Then a bag charge was introduced in Wales and Northern Ireland helping to raise Bag for Life use by up to 70% in the UK during 2013. The carrier bag charge is now in force in Scotland and England too, so we can only expect the trend to continue growing.

How can branded shopping bags benefit retailers? 

The huge surge in bag for life usage shows that a branded shopping bag is one of the most practical and reused promotional items you can spent your marketing budget on.  
 
Consumers like to use them because they're eco-friendly and it saves them paying the bag charge. As more people turn to reusable shopping bags, an opportunity presents itself for retail businesses to tap into this usage and turn customers into walking ads!
 
If your business caters to a fashionable crowd, branded shopping bags can really create a buzz around your brand and drive sales. Read our case study on French brand, Pardon!,

So, now to our Top 3 Most Fashionable Branded Shopping Bags...

1. Non-Woven Tote Bags

Tote bags are a fashion classic and have appeared in collections by Vivienne Westwood, Sophie Hume and Anya Hindmarch. They are popular style as a reusable shopping bag and tote bags have great benefits to the marketeer too.

Custom-printed reusable tote bags are available in a wide range of colours and sizes, allowing for 100% print coverage in screen print or heat transfer. A fabulous blank canvas on which to post your marketing message and brand values. 

Non-woven PP is a cost-effective material that is versatile and hard-wearing, as well as being an economical option compared to other fabrics. 

Smartbags created this tote bag for Clarissa Hulse , a leading textile designer and retailer. The bags reflect the look and feel of her brand and continue to promote it when customers use and reuse this bag. 

View this product

 

2. Messenger Bags

Cross body messenger bags were the ‘it’ bag of SS15 and featured at the likes of Gucci.

This style appears in menswear collections year after year, making this classic design a safe bet for retail promotions targeting male customers. 

With the added benefits of non-woven fabric they are water resistant and reusable. You can also customise them with your choice of 30 colours, business logo, adjustable straps and other design features. 

We created this bag for Marshall Amplification - along with their main product offering, they sell branded merchandise that reflects the clean and simple look of their brand and the products they sell. 

View this product


3. Metallic Bags

Metallic shades are another catwalk classic - with silver predicted to be a key fashion   trend for 2016.  Metallic shades were all the rage in SS15, with the likes of DAKS, Emilia Wickstead and Barbara Cassola all enjoying this hi-shine material.

A super shiny shopping bag would be perfect for a promotional event or giveaway in the fashion and retail industry. Sell them in-store, use as a carrier bag in high end boutiques or as a goody bag at fashion shows - there's a wide range of uses and by creating a bag that's bang on trend, all eyes will be on your brand and everyone will want one! There's no better way to create brand awareness. 

We created this 'Too Cool for School' bag for Oh Baby London, a babywear boutique in London. They were looking for packaging that would create an impact and this tote bag certainly does that! Read the case study

See our range of metallic bags

 

By going for a completely bespoke bag you can really go all out to reflect your brand and to provide consumers with something really useful that they'll reuse again and again. You cannot underestimate the good feeling this generates towards your brand and helps keep it in the customers mind. 

You can read more about how fashion brand & retailers can use branded shopping bags in their business. Go to Retail, Fashion and High Street


 

http://www.smartbags.co.uk/help/reusable-bags-resources-guidesDownload your free guide

Custom-printed promotional bags are ideal for events, marketing campaigns, exhibitions and retail promotions.

Download your free guide and get all the information you need to create the perfect promotional bag to suit your marketing objectives, branding and budget

 

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