Promotional Products are often a better use of your marketing spend than other types of traditional advertising.
They reach more people than TV and newspapers and are often more memorable as the promotional item has been given as a gift. This helps potential customers to recall your brand name more easily. After all, who doesn't appreciate a freebie!
Promotional products are popular because your target group can touch them, use them in a practical way and give them to others. Giving them something tangible helps your potential customers to recall the product and your brand.
It can also help to create brand advocates - those customers who are so impressed with your fabulous service and products that they will want to tell the world about your business.
Why do Promo Products Reach So Many People?
The reach of a promotional product is improved by creating an item that serves a practical purpose as it will make it more likely to be retained and re-used. Even better if it has an eye-catching design with clear branding to get it noticed by a new audience.
For example, a reusable promotional bag is a practical and useful item. It will often be reused and seen by many people and not just the person who originally received it.
Imagine the number of people who will lay eyes on a promotional bag each week when it's used for:
1. Supermarket & other shopping trips to avoid paying the Bag Charge
2. Picnics, trips & festivals
3. Days out at the beach
4. Carrying bulkier items that won't fit into a handbag such as books and water bottles.
5. A well-designed bag will be used for any and every occasion by people of all ages.
Half of all promotional products given away are still being used by the receiver a year later. Just think - if just one of your promotional bags is reused twice a week for up to a year, how many people will be exposed to your brand in that time?
Multiply that by 500/1,000 (or by how ever many bags you plan on handing out) - your brand will be seen by thousands of people over the course of the year.
Check out the stats in this information video from the bpma and learn more about the power of promotional products for your business branding.