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Top Tips for designing a winning reusable bag

Reusable eco-bags are a must-have marketing tool for retail, fashion and the High Street. Each time they are carried they promote your brand, show care for the environment and can increase revenue (if sold in a retail store). That is why it is so important to choose the right bag for your business.

Top Tips for designing a winning reusable bag

Due to lack of time and know-how, many eco-bags are hastily designed and put together, wasting a valuable marketing opportunity. Here are some top tips for designing a reusable bag that will stand out from the rest:

1. Allow for planning time

Be organised: Pre-plan to allow sufficient time for design, manufacture and shipment. Manufacture and delivery takes eight weeks and time for selecting the style of bag and creating the artwork needs to be factored in on top. Pre-planning will save money too:  clients often end up spending as much on express delivery as the actual bag cost.

2. Consider marketing objectives

Think about your audience: Match your style of bag to suit the target audience. Campaigns targeting women might use a tote with longer over the shoulder handles. For men, a messenger style bag would be suitable while a drawstring bag would be best for youth or sports use. For supermarket shopping a heavy-duty green bag with a base might be the best choice. Each campaign will have different considerations.

Make your bag do business for you: Think about how to utilise a reusable bag in promotions –  e.g. customers get a free bag if they spend over £50. Alternatively, give away a complimentary bag to mark a special promotion or event.

More suggestions for promotions with reusable bags

Bag your brand: This is an opportunity to extend your marketing campaign. If you have a great logo, use it. Often a simple design that encapsulates the sentiment of your brand used with your website address can be more effective than a traditional branded logo bag.

3. Think about design

Be creative: This is your chance to be different. Consider having the handles, piping or gusset in a different colour to the base bag colour. Don’t be tempted to use a white bag with your logo printed in your brand colour.  So many promotional bags end up looking the same and you want yours to stand out! Go for a non-woven bag using the colour palette of your brand with the contrasting printing in black, white or a complimentary colour.

Use colour: The benefit of choosing a non-woven polypropylene bag is the huge range of vibrant colours you can choose from. Non-woven material can be matched to the exact Pantone colour for large orders.

Think detail: Increase the bags quality by adding poppers, a zip or pocket. Perhaps a hard base insert to improve durability? Laminating a non-woven bag will transform a reusable bag.

Make it simple: Style is king! Only well designed ecobags will be used over and over again, gaining maximum brand exposure. Avoid the temptation to print too much text. A great image, design or colour choice will create bag envy.

4. Choose the right material

Make sure the material chosen for your environmentally friendly bag compliments your brand, style and target client:

Non-woven PP: is recyclable, contemporary and versatile. It can accommodate sophisticated full colour print techniques to achieve a photo quality as well as silk screen printing or heat transfer.

Cotton: is traditional and suited to simple one or two colour screen printing

Jute: is natural, rigid and suited to supermarket style shopping bags.

rPET: is a modern and environmentally friendly made from recycled rPET bottles. This might be a feature that is important and a message in itself.

5. Think Print

Spend time thinking about the kind of print you will use as some methods work better with certain types of material

Silk screen printing: is available for non-woven, cotton, jute and rPET. The most intricate of designs can be portrayed in perfect detail with single print colours.

Heat transfer: for a photo quality finish a heat transfer might be the ticket. Essentially a tattoo or a decal is created and with the use of heat bonded onto the bag. This method can be used for non-woven bags, cotton bags, jute or rPET.

Full Colour Process: best for woven or non-woven bags. It is suited to graphic and digitally created art work where 100% print coverage is desired. It will guarantee a contemporary and vibrant bag and no limit to creativity.

It is worth the time and investment given to considering these factors. It will result in the best bag possible to maximise your brand, encourage reuse and add to the success of your marketing campaigns.

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