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Marketing & Publicity Opportunities: June 2014

Tuesday, March 18, 2014
Group Shot Event Bags

Smartbags have put together this handy list of trade shows, consumer events and promotional opportunities to help you plan your marketing & promotional activities for June 2014. 


Trade & Consumer Shows UK - June 2014


2nd - 4th June:    The London Wine Fair

3rd - 5th June:     Subcon Show

9th - 15th June:   London MotorExpo

12th - 15th June: BBC Gardeners World Live

12th - 15th June: BBC Good Food Show Summer

17th - 19th June: Facilities Show 

17th - 19th June: Internet World

25th June:           NACFB Commercial Finance Expo

25th - 26th June: Health + Care

26th June:           Early Years & Education Show

24th - 26th June: Roro Expo 

25th - 26th June: Marketing Week Live


Promotional Opportunities UK: June 2014


19th May - 19th June: National Smile Month

5th June:                     World Environment Day 

8th June:                     World Oceans Day

9th - 15th June:           Men's Health Week

12th June - 13th July: The World Cup

14th - 22nd June:        Adult Learners Week

16th -23rd:                  Recycle Week 

23rd - 27th June:        National School Sport Week

28th June:                  Armed Forces Day


Need a reusable promotional bag for your campaign?

If you are thinking about producing a reusable bag to get your brand noticed at a trade show, or for retail / promotional purposes, please bear in mind we have a 4-10 week lead time (dependent on bags required and delivery options chosen), so make sure you order in plenty of time. 


Read more about Timing and Planning a Promotional Bag


A promotional bag is a low-cost branding and marketing tool which will turn your customers into walking advertisements! See our Business Ideas for Using a Promotional Bag to find out more...


Like to feature your event on these pages? Contact sam@smartbags.co.uk with event details.







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Marketing & Publicity Opportunities: May 2014

Tuesday, March 04, 2014

Smartbags have put together this handy list of trade shows, consumer events and promotional opportunities for May 2014 to help you plan your marketing & promotional activities.


Trade & Consumer Shows UK - May 2014


3rd-11th May:   Grand Designs Live

11-13th May:     Pulse London

13-14th May:     Progressive Greetings Live

14 - 15th May:   Medtech UK

15-16th May:     The Business Show 

14-17th May:     Spirit of Summer Show

16-18th May:     The Baby Show

20-24th May:  RHS Chelsea Flower Show


Promotional Opportunities UK: May 2014


10th May:           World Fair Trade Day

19th -23rd May: Walk to School Week

15th-21st May:   Christian Aid Week


Need a reusable promotional bag for your campaign?

 If you are thinking about producing a reusable bag to get your brand noticed at a trade show, or for retail / promotional purposes, please bear in mind we have a 4-10 week lead time (dependent on bags required and delivery options chosen), so make sure you order in plenty of time. 


Read more about Timing and Planning a Promotional Bag


A promotional bag is a low-cost branding and marketing tool which will turn your customers into walking advertisements! See our Business Ideas for Using a Promotional Bag to find out more...


Like to feature your event on these pages? Contact sam@smartbags.co.uk with event details.



 





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Promotional Bags Raising Brand Awareness for The Old Inn Hotel

Wednesday, January 22, 2014
The Old Inn is a family-owned hotel that has been in business for 30 years. In 2010, the hotel decided that its brand image needed more consistency so they set about improving it. 

They improved their logo and brand image, cleverly using the hotel’s building as inspiration for the rebranding. The black and white exterior is reflected with a monochrome palette and the hotels interior with touches of rich colour and damask. 

The rebranded look was rolled out in promotional literature, giftcards, the hotel’s website and social media channels, as well as a promotional foldable tote bag. 

As the rebrand was completed, the hotel heard the announcement that Northern Ireland would be introducing a 5p plastic bag tax. They decided to use this news item as a launchpad to further promote the hotel and increase brand awareness. They commissioned Smart bags to create a foldable promotional tote bag which is deal for shopping trips and would act as a walking advertisement for their brand each time it’s reused.

How the Old Inn are using Promotional Tote Bags in their Marketing Campaigns 


The bags are given to guests for free as part of The Old Inn’s “Shop ‘til You Drop’ accommodation package (which includes drop off at local shopping venues for guests). 


Guests who are not on the “Shop ‘til You Drop” package can buy the bag at the hotels reception. They have also been sold for a discounted price at events in local shopping centres.   


The Foldable Tote Bags were also used in several Facebook and Twitter campaigns. The Old Inn ran a Facebook competition – the prize was two bottles of champagne presented in the custom-made foldable tote bag. The bag also contained a voucher for a mystery amount and entrants had to try and guess how much the voucher was worth. The fan with the closest guess won the goody bag! 

Limited Edition Bags Raise Money for Charity

The Old Inn created a limited edition of Pink bags which were sold exclusively during Breast Cancer Awareness Month in October. The bags were sold for a minimum of £5 and the hotel raised £300 for the charity. Sales of the bag were advertised on Facebook and the hotel also created a You Tube video showing how to fold the bags back up

Testimonial


Matt worked very quickly to get our requirements sorted... Because our bags were slate grey and black with a white logo, avoiding any strong colours we can put them with anything. The slate grey has a nice slightly purple hue to it which is really great for giving it more of a superior quality look to a flat grey. I think the choice of colours Matt provided was great and we are looking at doing ‘special’ variations like the pink charity totes, e.g. green bags for St. Patricks Day and Red bags for Christmas promotions 

Matt took our finished artwork and turned around samples very quickly. The boxes arrived on time and well packed and labelled. Matt also suggested variations in handle size and contrast piping which worked really well. The bags are durable and customers love them. The bags attract public attention in shops with lots of requests from shoppers and staff about them, the combination of our artwork and the bag design itself really makes them stand out from the crowd.” Garvan Rice, The Old Inn


Product Information


Product: Non-woven PP foldable bag – 100% print coverage/ x2 different bag colours
Bag Code: NW-FLD-001
Description: Non-woven PP Foldable bag with side pocket
Bag Size (HxWxD): 45cm x 40cm x 6cm



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