Smartbags guided Let’s Read through the process, from choosing the right reusable bag to suit their needs and advising on the design and manufacture, to produce a colourful, practical and desirable bag branded with the charity’s new logo. 

“Smartbags were a pleasure to work with as they were there every step of the way to ensure we received our perfect bag,” said Jo Hallett, Trustee of Let’s Read.

Using the colours of Ghana’s flag for their logo, Let’s Read chose a durable, laminated non-woven PP reusable bag with a matte finish, customised with a zip at the top to protect the teaching materials from sand, dust and rain. This type of printed bag is waterproof, hard-wearing and great for printing colour designs on. 

Let’s Read striking reusable bags have made a big impact. The teacher in this school has no classroom, so he hangs the reusable bag on his tree and teaches his year 4 pupils on a blackboard leaning against the tree!

"Ghanaian schools have very little storage so it was essential that in order to keep the Let’s Read materials together we needed to also provide something to carry and store them in,” said Jo Hallett, from Let’s Read.

“We’ve been delighted with the response to the printed bags. They’re a great talking point and have really raised awareness and interest in our project. The teachers love them and are proud to be part of Let’s Read. Our biggest problem is that everyone wants one now!”

The charity is also planning to use the promotional bags as a fund-raising initiative.

Let’s Read works with schools in Northern Ghana and has provided supplementary materials in a total of 50 schools, to support the teaching of English, the country’s official language.

To find out more about using reusable bags in your marketing campaigns, contact Matt at Smartbags 

When Wilkins Chimney Sweep Ltd, were searching for the perfect container for sweeps to carry their brushes into customers' houses, they quickly settled on a reusable eco bag. Their criteria was that it had to look smart, be strong and sturdy and feature strong branding. 

Louise Harris, Franchise Director, of Wilkins Chimney Sweep, gave Smartbags a detailed specification of the bag's requirements, from the measurements needed to its practical day to day usability function.  

"Smartbags were the only company to actually sit down with us and discuss in detail what we were looking for and the job that the bag was doing to determine the best solution for us, " said Louise Harris. "It was very important to us that the bags created a professional image so the design was an essential aspect of the process". 

As well as using the reusable bags to carry chimney sweeping equipment into customers' houses, Chimney Sweep also use them on their stand at franchise exhibitions. 

The resuable eco bags were an integral part of the overall branding at the Franchise Show at the NEC in September 20011 and created a unified, professional image

“Reusable eco bags are a very useful weapon in a marketing department’s armoury, providing a great branding opportunity while also being highly practical,” said Smartbags founder, Matt Lewis.  “They have many functions from being part of a business’ operational equipment to a highly desirable give-away item and most importantly they create a big impact without breaking the bank.”

Smartbags supply, made-to-order, Non-woven Polypropylene bags with the lowest minimum order starting at 500 units. They are sturdy, smart and printed to a company’s exact requirements, offering excellent value for money.  Look at www.smartbags.co.uk or contact matt@smartbags.co.uk to find out more.