The takeaway business in the UK is one of the fastest growing markets and has grown by 73% over the last decade and is worth £4.2 billion. It has defied economic conditions and the drop in consumer spending as people see it as an affordable luxury that's cheaper than eating out in a restaurant. It's also popular for a cheap night in with friends and family.
We love the convenience of delivery and the growth of apps like Just Eat, Deliveroo and Uber Eats have made it easier for local takeaways to get orders. They provide a platform for takeaway business owners to market their business and collect data about their customers.
This has given takeaway services a great sales opportunity but there is much more they can do to promote their business and increase brand recall. Once people have found your business via the apps they may come back to you direct. Do what you can to make a great first impression so that customers will remember you. One way to make a great impression is to operate a sustainable, eco-friendly business. It's a great brand message and shows your business in a positive light.
Takeaway is convenient but can potentially lead to a lot of rubbish and waste. Single use takeaway packaging and plastic cutlery is bad news for the environment, as are the plastic bags use for delivery. Show your customers that you are doing all you can to reduce waste and be a sustainable business.
Shout about Sustainability
Consumers are increasingly aware of environmental issues and many will choose a takeaway that cares about these issues if they have a choice. If will differentiate your business from all the other takeaways competing for attention and provide some added value for customers. Let everyone know how your takeaway business is aiming for sustainability by talking about it online, on marketing materials and menus.
How to Use Sustainable Practices in a Takeaway Business:
- How is your takeaway reducing, reusing and recycling waste? Let your customers know what steps you are taking to reduce waste of all kinds.
- What are you doing to cut food waste? Do you compost or donate leftovers to a local charity?
- Source food from local, sustainable suppliers to reduce food miles. Use seasonal product when you can.
- Are your food packaging and carrier bags reusable or single-use? If single-use, can you switch to biodegradable or reusable alternatives?
- Think about how you can encourage customers to change their behaviour and to use reusable, sustainable alternatives.
You should also be looking to switch away from single-use plastic bags. They are bad for the environment and should be used as little as possible. And soon, takeaways will have to charge customers 10p for a bag when the updated Bag Charge England comes into force. Takeaways already have to charge in Scotland, Northern Ireland and Wales.
Take Advantage of the 10p Bag Charge
In 2020, it is expected that all retailers will have to charge customers 10p for a single-use plastic bag. This will include takeaways and food delivery services. To beat the charge and be more sustainable, consider switching to branded reusable bags. not only are they sustainable but they will act as a marketing tool for your takeaway brand.
For more information on the bag charge and how to make it work for your business, please read: The 10p Bag Charge - 4 Sales & Marketing Opportunities for Small Retailers
Give away a branded reusable bag as part of the customer experience. Everyone loves a freebie so run a campaign giving them as a free gift for orders over a certain spend. Your customer will be happy with their gift and when they reuse it, they'll be promoting your business locally!
To avoid waste (i.e regular customers receiving a reusable bag each time) encourage them to swap the old one for the new one on delivery. Extend the loyalty card stamps idea so that customers get a stamp each time they swap reusable bags on delivery or use their bag for picking up their food in-store. Each time they use the takeaway bag instead of a plastic bag they'll be rewarded for thinking of the environment. All of our takeaway bags are washable and durable, so can be reused again and again.
Our printed Takeaway Bag below costs approximately 85p per unit if you order 1,000 unir. 5,000 bags will cost aound 50p each. That's an economical way to promote your takeaway brand and share your website details.
Don't forget to pop your marketing materials like leaflets, menus and coupons in the bag when you make a delivery so people have it to hand next time they
want to order takeaway.
It's not just reusable bags you should be using for sustainable promotions. Consider printing leaflets on recycled or seeded paper and purchase your promotional products from an eco-friendly promotional product supplier.
I hope you've found some useful ideas here to promote your takeaway brand sustainably. Don't forget to communicate these strategies to your customers to get them involved. More of us are actively trying to live sustainably, so it's a great brand value to have!
If you'd like to create a branded reusable bag for your takeaway business, but are not sure where to start, download our guide to Bag Your Brand.