Selecting the right font is crucial for any image or logo design as it conveys key information about your image and brand. Fonts can either make or break the logo design and alter the image/message you wish to portray about your brand.
Fonts and typography have long been a vital part of branding and advertising. Fonts used in promotional materials convey different messages to the potential customer; classical fonts suggest a strong personality, while more modern fonts achieve a cleaner, neutral look. Bold fonts are used for making statements and attracting attention.
With numerous fonts to choose from what factors should you consider to make the right choice? Is the visual impact that matters most? Or are there other aspects that need to be look into?
5 key reasons for choosing the right font for your logo design:
Branding should be the number one priority. The right font will make your logo recognisable and memorable; therefore increasing brand recognition. Brands such as Virgin and Coca-Cola use distinct fonts that are instantly recognisable and individual to their brand.
2. Conveys the intended message
It’s important that the font reflects your business and the message you want to convey. As you can see from the image below , messages can become distorted by use of font and typography. Okay, its little extreme but you get the point.
3. Be original
If you have chosen a font that comes standard on your Word processing program it’s probably too common place for most logos. Dare to step outside the box and look for something more original to represent your business.
There are dozens of font websites out there with great tools for helping you choose a font that fits your brand. Myfonts.com
offer affordable options, vast selection and font preview which lets you type in your text and see it onscreen in any font you choose.
4. Keep it Simple
Using complicated fonts can pose problems when printing in different sizes and materials. You should test your design in all sizes. Print it on a business card or blow it up to a billboard size. Check to make sure the font is still legible especially if it is a thin script font.
5. Be Attention Grabbing
Choosing a font that stands out can be a very difficult task but it’s important that your font is recognizable, clear and demands attention.
So, now that you have read how important it is to use the right typography and font for your logo designs do you think you have chosen the right font for your logo?
Sources and further reading
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