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Helping ALD Life Raise Awareness & Revenue to Fight Rare Genetic Disorder Helping ALD Life Raise Awareness & Revenue to Fight Rare Genetic Disorder

Helping ALD Life Raise Awareness & Revenue to Fight Rare Genetic Disorder

"A massive thank you to Smartbags for being so patient and accommodating with our bags and pulling out all the stops to keep them within our small budget. One side depicts our charity logo to raise awareness, and the other side is dedicated to her son, Alex, who died of ALD and was the inspiration behind ALD Life."
Sara Hunt, ALD Life

ALD Life are a charity supporting sufferers of a rare and terminal, genetic brain disorder. They have a chain of five charity shops and wanted a strong brand identity to convey to their customers so that they can help spread the message of ALD Life and educate people about this rare disorder. 


They needed a bag for customers to carry home their charity shop purchases. The brief specified a bag that looked smart, is eco-friendly and promotes ALD Life and the work they do. 

The charity and it's founders have a strong recycling ethos and they were already using recycled carrier bags in store. Getting an eco-friendly, branded bag for life designed especially for them was a no brainer! They could continue to be environmentally-friendly whilst providing customers with an eye-catching and practical bag that they are happy to reuse on other shopping trips.  eco-friendly and promotes ALD Life and the work they do.

The bags are sold in-store and online to help raise revenue for the charity. The tote bags have gone down really well with shop customers and service users and have helped to create much needed public awareness. 

The finished bag exceeded ALD Life's expectations and has been incredibly popular and well received by all involved. It's proved to be a must have for service users and a great awareness raiser! 

Read more case studies and ideas for using promotional bags in the charities and not-for-profit sector

About Ald Life 

ALD Life are a charity supporting sufferers of the rare, genetic and terminal brain disorder, adrenoleukodystrophy (ALD). The disorder renders apparently normal and healthy young boys under 10 to a semi-vegetative and totally dependent state within months. These boys do not usually live more than a year past diagnosis. It is a particularly cruel and devastating disorder and we actively support families practically, emotionally and financially as well as supporting research and raising public and medical awareness. 

Visit our website at www.aldlife.org.uk to find out more and to make a donation. 


Product Information

Portrait promotional bag with 14cm gussets. Multi colour fine detail screen printing

Choose from 30 different non-woven colours for your bag material.

Product: NW-TTM-06
Style: Tote Bag with 14cm gusset
Material: Non-woven PP
Size: [H] 40cm x [W] 35cm x [D] 14cm
Features: Mix & match handle and piping colours at no extra cost.
Link: View Medium ReusableTote Bag

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