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Marketing Fitness Brands: Promoting Personal Training, Gyms, Studios & Sports Classes

The Fitness Industry continued to show major growth in 2019 and the trend is expected to continue into 2020. Check out the key facts about the industry and find out how to Bag Your Brand and get ahead of the competition.

Marketing Fitness Brands: Promoting Personal Training, Gyms, Studios & Sports Classes

The fitness industry has been experiencing a 'golden age' over recent years. As we all become increasingly aware of the importance of keeping active for a healthy life, the industry continues to grow each year. 

The State of UK Fitness Report gives some interesting insights into the size and growth of the industry:

UK Fitness Industry in 2020 - Key Facts

- The market value exceeded £5 billion for the first time in 2019 and was 4.2% up on 2018.

- One in seven people are a member of a gym, giving a total of 10 million memberships.  This is the highest figure in Europe, after Germany.

- In England alone, approximately 8.9 million people take part in fitness activities for at least 150 minutes a week

- In Wales, Scotland and Northern Ireland around 15-17% of people attend a class at least monthly

- Women are slightly more active than men. 

There has been significant growth in low-cost, economy gyms and at the top end of the market, a rise in the number of boutique studios offering yoga, pilates and HIIT, (paticularly in areas like London and other cities/large towns).

This shows that the market appeals to people of all ages and incomes with room for different types of fitness businesses to flourish if they get their marketing and branding right.         

Get Ahead of The Competition

It's great to hear that so many people are looking to get fit and healthy. However, it does mean that there is increased competition to get your business noticed and fitness brands will have to work harder to attract new customers. 

Here at Smartbags we help fitness brands market their business by creating eye-catching, custom-printed reusable bags. They provide an econmical way to promote your brand and act as walking advertisements each time they are reused.  A reusable bag is a practical product that members can use to carry their kit each time they visit your gym or studio. 

A custom reusable bag can be given away as a free gift with membership, as an incentive to attend gym regularly or sold in your retail space. 

Check out our case studies to see how different fitness brands have used Smartbags to market their business and create a buzz around their brand.       

Fitness Brands & Reusable Bags - Case Studies

Read our case studies to see how real businesses are using custom-printed bags to promote their fitness brand. Get inspired and get in touch today to see how we can help you to create your own promotional bag. 

Sweat Studios is a Hot Yoga Studio that takes branding seriously.  Branded Bags were given to new members to create a "feel-good factor" and to encourage brand loyalty. 

Sweat Studios Bag Their Brand with a Bespoke Bag for Life

Sweat Studios Bag Their Brand with a Bespoke Bag for Life

"The bags are given to everyone on their first class. It creates a sense of brand affinity from the outset as well as being a very practical gift..."

Kirsty, Sweat Studios







YogaVenue - Using Branded Bags to Boost Customers Brand Experience

YogaVenue - Using Branded Bags to Boost Customers Brand Experience

“Love the bags! A great way to build brand awareness. It’s lovely to see people out on the street using them and our customers love receiving them.Would definitely recommend working with Smartbags again.”

Caroline, YogaVenue








YogaVenue use them as a giveaway at their retail space. Each customer receives a free shopping bag to carry their purchases home in.

They are also used as part of the prize awarded to any member completing a 30 day challenge - a great incentive to get people attending classes more regularly.  





Turtle Tots Practical Branded Bag is a Hit with Customers and Licensees

Turtle Tots Practical Branded Bag is a Hit with Customers and Licensees

"We are really pleased with our Turtle Tots laminated bags. They look great, were well priced and are well made. Working with Smart Bags was very smooth, from the initial contact through to the delivery of the bags."

Melanie Jeffery, Turtle Tots










Turtle Tots provide swimming lessons to young children. These laminated bags are waterproof and perfect for carrying swim kit.

Licensees use them as free giveaways or social media prizes to promote their local classes. 





Our range of reusable bags are available in a wide range of styles to suit your business needs. Allow 12-14 weeks to order reusable bags at our lowest economy delivery prices.

If you require promotional bags for the Body Power Expo in May 2020, get your orders and artwork to us by mid February 2020 to guarantee delivery for early May.  Economy delivery takes 10-14 works.   

If you miss the February deadline, there's still plenty of time. Our Express Delivery service takes just 3-8 weeks (depending on fabric chosen) and on average, costs a third more than economy orders. And for really last minute orders, try our 7 day p rint-on stock bags/

Click on the links below to browse our range of  Printed Tote Bags and get in touch today for a quote. 


We also offer a FREE GUIDE to help you to BAG YOUR BRAND.

Get hints, tips and advice on how to create a beautiful bag at the lowest cost. 

Free Guide

Download our free printable guide to help you create the perfect promotional bag.

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