YogaVenue offer a wide range of yoga classes from their studio in Oxford. They got in touch with us at Smartbags for help with creating a branded YogaVenue Tote Bag. They wanted a practical item that would complement their other branded products and could be used as a giveaway & as part of their customer promotions.
Students use the bags to carry their yoga kit to class and the staff at YogaVenue have been thrilled to see them being used around town and in local supermarkets too. Their promotional bags are working hard by advertising the business each time they’re reused.
Two Ways YogaVenue are Using Branded Bags
1. Giveaway for Free with Purchases
Printed Tote Bags are provided to customers as a free gift with purchases from their store. YogaVenue sell a range of branded goods and yoga items such as mats, towel grips, books and other natural products. The bags are used as part of the shop display and are also given away to customers to carry their purchases home in and advertise YogaVenue on the way!
2. As an Incentive to do More Yoga!
The branded bags are also given as a prize for students completing a 30 day yoga challenge. Students must complete one class each day for 30 days and each time they attend a class they get a sticker on the board. At the end of the challenge they get a certificate presented in one of the tote bags. If the student is agreeable, YogaVenue will take a picture and share the achievement and congratulations on their social median channels.
This is a great incentive to encourage students to attend more classes. It also has the added bonus of generating personalised social media content which is more likely to be shared/liked by the students themselves. A great way to create social influence and online PR.