Goody bags are a great tool for charity events - they are practical and can be used to distribute information, products and gifts to event goers. They create a feeling of good will and provide motivation for volunteers and fundraisers - after all who doesn't like a free gift?!
A well-designed goody bag will also act as a low-cost moving advert and leads to greater exposure for your marketing messages each time it's reused. It will help to raise your charity's profile and get your key brand message and values out there.
4 Reasons Why Charities Use Goody Bags
1. To Promote Their Services To The End-User
Start Smart is a healthy eating project aiming to improve childhood nutrition and make food fun. They launched their initiative with a series of events in Leicester including cooking demos and healthy breakfast giveaways.
Goody bags formed a major part of their marketing strategy - they filled bags with cookery equipment, ingredients & recipe cards. These 'Bags of Usefulness' were handed out to families during a week of activities and events.
These fun events were a great way to attract families with young children, engage them in activities & discussion to find out more about their obstacles to healthy eating.
2. To Say 'Thank You' to Fundraisers & Volunteers
Charities would not function without their supporters giving up time & efforts to help the charity in their work or to raise funds. It's vital that volunteers & fundraisers know that they are appreciated to ensure they remain supporters of their chosen charity.
Samaritans runners are often sponsored to take part in marathons and long distance races. Runners raised £19,000 taking part in a half marathon - Samaritans wanted to give them a token of appreciation so gave them goody bags filled with gifts to help them relax and unwind after the race. Something that was much appreciated by the runners!
Another example of a charity using goody bags to thank fundraisers is the Chartwell Cancer Trust. Supporters organise coffee morning & prosecco soirees to raise funds. The host is given a goody bag to thank them. Bags are also filled with promotional items and a leaflet detailing the early warning signs of cancer and given to attendees.
3. To Raise Awareness
A knock-on effect of the strategies above means that your goody bag will be seen by more people, spreading the word about your charity and the work it does. By creating a strong look and co-ordinating events & PR, Start Smart raised their profile over the course of the launch week - if you were a family in Leicester it would have been hard to miss them!
Not only did they let the end user know about their services and help to inform them about eating healthily, but they also raised awareness in the wider community which is invaluable when looking for donations and/or volunteers and other cheerleaders for the charity.
When Samaritans gave goody bags to it's runners it also had the added bonus of highlighting their attendance at the race and spreading their message. It also showed them as a charity that appreciates the hard work fundraisers do.
4. To Raise Funds
bags are usually given away as part of a fundraising strategy but they can also be used to generate revenue. So, The Chartwell Cancer Trust creates
the bags to be given away at fundraising events but they also sell them at other events and awareness raising days. You could also sell empty
goody bags online or in-store.
You may decide to give a goody bag to guests at a charity fundraising ball. The ticket price is usually high enough to cover the cost of producing the bags and most of the goodies inside it will be donated by other businesses.
This makes goody bags a cost-effective way to raise funds, promote your charity and leave guests with fond memories of your charity and the work it does. It will also create some fab PR if local or national press attend your event.
These are just a few of the ways charities can use goody bags to raise awareness & funds for their business. To find out more visit our Charities page for more case studies and inspiration.