Start Smart is a healthy eating project tackling childhood nutrition and putting the fun back into food. Start Smart Week was held in Leicester back in March 2014 and was a week of fun, educational activities, offering advice and support to parents & children.
Start Smart wanted some eye-catching promotional event bags to help promote the Start Smart Week. The week was full of activities in Leicester Town Centre, including cooking demonstrations, healthy breakfast giveaways at local nurseries and help from a 'healthy shopper' to aid families in making the most of their weekly shop. The event bags formed a crucial part of the Start Smart Starter Kits or ‘Bags of Usefulness’, which included essential cookery equipment, ingredients and recipe cards. These filled bags were given to all families involved in activities across our week of events, ensuring a lasting impact of the project.
The finished bag was perfect for Start Smart requirements and it's look and size of the bag was exactly what they had we hoped for. As you can see from our photos, it stood out on their stand and provided a great way to distribute material during the event. Even better is that each time the bag is re-used the project gets more publicity!
More about Start Smart
The Start Smart Week is a week of fun, educational activities, offering advice and support to parents and children. We believe that from small ripples, we will eventually see a big wave of positive change. Working in partnership with Leicester City Council we successfully delivered a pilot Start Smart Week across 17th-22nd March 2014.