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It's a WRAP! Reusable Bags promote "Love Food Hate Waste" It's a WRAP! Reusable Bags promote "Love Food Hate Waste"

It's a WRAP! Reusable Bags promote "Love Food Hate Waste"

“Smartbags made what was quite an in-depth process simple and straight-forward.They also ensured that I was completely satisfied at every stage. I can only describe the Shopper Bags as brilliant. The value that we have got from them has been great. There aren't many marketing tools that would have achieved all our objectives better and for such a reasonable cost."
Lisa Cross, Essex County Council

It's a WRAP! Reusable Bags promote "Love Food Hate Waste" - Photo 2

When Essex County Council were planning how they could promote their work with WRAP’s ‘Love Food Hate Waste’  campaign, they choose Smartbags to produce a stylish and robust eco-friendly reusable bag. 

Working with Smartbags, they decided on creating an eco-friendly bespoke resuable shopper bag made from rPET - a material made from 90% recycled plastic bottles.  The bag is proudly emblazoned with the words: “I’m made from recycled plastic bottles” so there is no mistaking how eco-friendly this shopper bag is! 

According to Lisa Cross, Waste Prevention and Recycling Officer, at Essex County Council the reusable bags are so popular they have to limit their appearances to ensure they aren't snapped up too quickly.  

“We’ve received a terrific response to the bags.  Not only are they attractive and eye-catching, but they are durable and strong, making them a real crowd pleaser” said Lisa.

The Council cleverly used the ecobags as part of their integrated marketing strategy by offering them as competition prizes, as well as an incentive for people signing up to receive its online newsletter.  

Smartbags guided Essex County Council through the process of ordering a reusable bag from advising on the best material to meet their objectives, to the most appropriate stitching and handle as well as its design, print and the final delivery.  

See Wrap UK and Recycle for Essex for more information on these initiatives.

Product Information

Essex County Council’s rPET Shopper Bag is a strong, robust bag and has the look and feel of cotton or canvas.

Product: RPETN-TTL-03
Style: Square Tote Bag with 14cm gussets
Material: rPET & Non-woven PP Mix
Size: [H]50cm x [W]50cm x [D]14cm
Features: Increased depth with large gusset / webbing PP handles for extra strength
Link: View Square Tote Bag

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