The Takeaway Food & Grocery Delivery market has boomed in the UK and is one of the few business success stories of the COVID-19 lockdown. Smartbags supply eco-friendly and sustainable food delivery bags that can be custom-printed with any business logo to promote your brand. Read more about our sustainable, reusable delivery bags made from 100% recyclable non-woven pp.
The takeaway food & drink delivery business is one of the fastest-growing markets in the UK and has grown by 73% over the last decade and is worth £4.2 billion. It has defied economic conditions and the drop in consumer spending as people see it as an affordable luxury. A takeaway has always been a popular choice for a cheap night in with friends and family, but food delivery became an essential service during the COVID-19 lockdown.
We love the convenience of delivery and the growth of apps like Just Eat, Deliveroo and Uber Eats have made it easier for local takeaways to generate orders.
This has given takeaways and delivery services a great sales opportunity but there is much more they can do to promote their business and increase brand recall. Once people have found you via the apps they may come back and buy from you direct. Do what you can to make a great first impression so they'll remember your takeaway business and keep coming back.
One way to make an impression is to be a sustainable, eco-friendly business. It's a great brand message and shows your business in a positive light.
Takeaway is great as it's convenient, but it can potentially lead to a lot of waste products. Single-use takeaway packaging and plastic cutlery is bad news for the environment, as are the food delivery bags they are delivered in. Show your customers that you are doing all you can to reduce waste and be a sustainable takeaway and delivery business.
Shout about Sustainability
Consumers are increasingly aware of environmental issues and many will choose a takeaway brand that cares about these issues too. Green credentials will differentiate your brand from all the other takeaway services competing for attention, and provide some added value for customers.
Let everyone know how your takeaway business is aiming for sustainability. Use marketing materials to convey the following information:
- How is your takeaway service aiming to reduce, reuse and recycle waste?
- What are you doing to cut food waste? Do you compost or donate leftovers to a local charity?
- Are you sourcing food from local, sustainable suppliers?
- Do you use seasonal produce?
- Are your food packaging and food delivery bags reusable or single-use? If single-use, can you switch to biodegradable or reusable alternatives?
Involve Customers in Green Campaigns
Switch to Reusable Food Delivery Bags
Takeaways and delivery services should be switching away from single-use plastic bags. They are bad for the environment and should be used as little as possible.
Food delivery bags can be made in a range of sizes and styles to deliver hot or cold food, as well as specialist items like bottles and cakes. Delivery Bags made from non-woven pp are economical and 100% recyclable after use.
Reusable food delivery bags can also be part of the customer experience. Everyone loves a freebie so run a campaign giving them a bag as a free gift for orders over a certain spend. Your customer will be happy with their gift and when they reuse it, they'll be promoting your business locally!
To avoid regular customers receiving a reusable bag every time they order, you could encourage them to swap the old bag for a new one on delivery. Reusable food delivery bags made from non-woven PP are fully washable and are quick drying. This keeps bags hygienic between customers and as they are durable and long-lasting, they can be reused time and again.
If you have a loyalty card scheme you could apply the same principle. Give customers a stamp each time they swap reusable food delivery bags or reuse one for picking up their delivery in-store. Each time they use the takeaway bag instead of a plastic bag they'll be rewarded for thinking of the environment.
Don't forget to pop marketing materials like leaflets, menus and coupons in the bag when you make a delivery so people have it to hand next time they want to order takeaway.
It's not just reusable delivery bags you should be using for sustainable promotions. Consider printing leaflets on recycled or seeded paper and purchase your promotional products from an eco-friendly promotional product supplier.
Don't forget to communicate these strategies to your customers to get them involved. More of us are actively trying to live sustainably, so it's a great brand value to have!
Browse our Range of Reusable Food Delivery Bags
Check out our range of custom-printed reusable food delivery bags. Print with your business logo and branding - available in a wide range of base colours.
Reusable Food Delivery Bags are easy to clean, making them a hygienic choice for food retailers. Non-woven pp fabrics are durable, strong, and long-lasting, meaning they can be reused again and again over a number of years.
Print with your website details and help customers to find your food delivery business
We supply a range of food delivery bags styles, including: