What is a QR code?QR stands for Quick Response. A Quick Response code consists of black and white parts arranged in a square pattern on a white background, which when scanned with the right tool (Smartphones, webcams) can provide all sorts of data.
They’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.
When you scan a QR code using a webcam or mobile phone camera, the QR reader application takes you to a Web site, a video, blog or another web-based site.
QR codes provide an easy way of sending people to a web page without having to type a URL. The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.
Why use QR codes?
In other words, QR codes make it possible for consumers to access your online content and get access to relevant information whilst they are on-the-go.
What information can you embed in a QR code?
- Your latest promotions and special offers
- Sign consumers up to your newsletter
- Direct access to competition entry pages/information
- Download videos, ebooks or mp3 files
- Information about your businesses: contact details, how to find you, directions, store locations etc.
- Direct customers to your website or promotional web page
Maximize marketing effectiveness with QR codes
- Consider your marketing objectives/targets
- Encourage consumer actions that support your marketing objectives
- Experiment with the size, location, and colour of your QR codes
- Test your codes on different devices and readers
- Study your analytics and review effectiveness
The Future of QR Codes
Have you used QR codes in your marketing campaigns? How did you use them and were they effective?