The value of metals is rising in the fashion world. Everywhere we look the metallic trend is blazing a trail of unashamed bling. Now is the time to up your fashion credentials and outshine everyone else with your fashion forward taste for your next promotional shopping bag.
Smartbags dazzling reusable metallic bags are made from non-woven eco-friendly material and brighten up any campaign. When funky kids’ clothes shop, Oh Baby London, was looking for a new promotional item it looked no further than Smartbags’ reusable bags.
Oh Baby London’s founder, Hannah McHalick, wanted a stylish, fun and funky idea to tie in with her shop’s brand values. “I wanted a new kind of packaging which would have lasting impact,” said Hannah. Following Hannah’s brief, Smartbags sourced some gold metallic non-woven material which Hannah loved. We then worked closely with Hannah to create the bag’s final look, ensuring that the Oh Baby London logo was prominently displayed, as well as the fun strapline: ‘Too Cool for School’.
The final result is a striking, fun bag which now adorns the streets of Brick Lane, in London’s fashionable East End. We think the Smartbags’ super reusable metallic bags are the perfect way to harness this trend without breaking the bank. Why not dazzle the competition with your next campaign?