Printed reusable bags are available in many styles and sizes, and have uses beyond the well-known Bag for Life. They are also the perfect tool for specialist/niche food & drink retailers looking to promote their business to the local community. Each time a promotional bag is reused by a customer it advertises your brand, helping to build brand awareness locally and drive footfall to your store.
Brew Cavern is a specialist craft beer shop located in Nottingham. They wanted to create a loyalty scheme to keep customers returning to the store. They decided to use beautiful branded beer bottle bags which are sold to customers at point of sale to make it easy to carry their beer home. And every time they bring the reusable bag back to the shop and fill it with 6 or more beers the customer gets a 10% discount on their purchase. A great incentive which reduces the use of plastic carrier bags, encourages customers to return and promotes the Brew Cavern brand locally at the same time!
The scheme has been a huge success and the bottle bags were the Brew Cavern's best seller throughout 2015. With a strong branded look and a practical use,
the bottle bags have been ideal for the Brew Cavern's requirements to create a customer loyalty scheme to market their business.