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Repackaging Charity - Fundraising with an edge!

Repackaging Charity - Fundraising with an edge!

Project Jelly set out to 'repackage charity' in a cool and innovative way. Combining the best British children's design with a big fundraising edge!

From SE London kitchen table to a Northampton shoe factory, to the lovely people at Mencap and into the shops! Project Jelly use original British Children's Jellies and wellies in collaboration with JuJu shoes. Every purchase of Project Jelly’s retro shoes helps to raise funds for Mencap as well as keep little ones feet well kitted. They pledge 25% of all the profits directly to Mencap, the learning disabilities charity.


Smartbags supplied Project Jelly with a small non-woven tote bag to use as part of their packaging and to raise awareness for Project Jelly. The bags were featured at their launch at Bubble London Kids Show and have now become official packaging.

Project Jelly also visited 10 Downing Street to present a pair of their stunning Jelly shoes to Florence Cameron; the PM’s daughter! Find out more about Project Jelly


“The bags are super cool & a modern packaging solution. They are really good value for money as it saves on postage and delivers as a wonderful premium bag”

Natalie Collier,
Project Jelly

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