Shearer Candles initially ordered a bespoke Metallic Tote Bag to be used as part of their promotional campaign for Spring Fair 2017. Buyers are given so many freebies/bags at such busy events, so Shearer Candles wanted to stand out from the crowd and give buyers something that would help them to remember the brand and hopefully continue to use.
Ordering from Smartbags allowed Shearer Candles to create a unique, personal and striking design that captured the attention of buyers and visitors to their stand. It also provided a durable item that they could gift to buyers that would continue to be used beyond the event itself. Visitors to the stand reacted well to the bags and were very pleased when they were given one filled with free Shearer goodies.
As the bags were so successful at the Spring Fair, the company has continued to distribute them at further events, including in-store events and giveaways.
This has created increased brand recognition among consumers too, as well as trade buyers.
About Shearer Candles
Founded in 1897 by Mr Shearer and Mr Harvey on the outskirts of Glasgow, Shearer Candles is the UK's longest established lifestyle candle company.
Throughout its long history, the business has always been family-run. When the last of the Shearers retired in 1972 the present owners, the Barnet family, took over and is now in its third generation. While much has changed, the artisanal approach, attention to detail and craftsmanship first pioneered by Mr Shearer and Mr Harvey still underpin everything they do. Over a century later, Shearer Candles prides itself on delivering high-quality candles that contain only the finest ingredients. Still a family business, customers today include leading retailers, hotels and restaurants, not to mention the candle lovers of all persuasions – who can’t help but fall for our beautifully crafted candle collections.
Find out more at www.shearer-candles.com