When attending trade shows or expos, it’s crucial to stand out — not just with your display, but with what visitors take away. A promotional event bag that’s memorable, useful, and eco-friendly keeps your brand in people’s hands long after the event.
That’s exactly what our Strawberry Foldable Shopping Bag achieved at a trade EXPO. Doctech (a document management software company) used it as a fun, practical giveaway that visitors loved.
They were already familiar with Smartbags, our quality bags and our ethos of being environmentally responsible. So, they got in touch with their requirements...
The Challenge
Trade event giveaways often end up forgotten or discarded. The client wanted something:
- Practical and reusable — not another throwaway item
- Visually appealing and memorable
- Small enough to hand out easily at a busy event
- Capable of reinforcing their eco-friendly brand message
- They needed a promotional bag that combined novelty, utility, and brand visibility
The Solution: Strawberry Foldable Bag
Doctech chose our Strawberry Foldable Bag provided the perfect solution. Made from durable nylon, it folds neatly into a corner pouch shaped like a strawberry (hence the name!), complete with a drawstring toggle. Its cheerful design instantly grabs attention — ideal for busy expo environments — while its practicality ensures repeated use.
Key Features:
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Material: Strong, lightweight nylon — long-lasting and reusable
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Design: Folds into a compact strawberry-shaped pouch
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Print Options: Bag and pouch are both suitable for branding
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Portable: Fits easily into a handbag, pocket, or car glove box
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Eco Appeal: Encourages reuse and reduces plastic waste
Doctech found the bags to be very useful. Great quality and easy to pop in a handbag - making it easy for them to be carried around ready for use at any time. Every time the bag is reused, Doctech gain more brand impressions and turn the carriers into walking outdoor advertisements!
At the Trade Show
At the trade show, the branded strawberry bags were handed out to delegates and visitors. Because they were brightly coloured, compact, and unusual, they sparked conversations — people noticed them, commented on them, and were keen to take one home.
Throughout the event, many attendees began using the bags immediately to carry literature and giveaways from other stands, turning them into walking advertisements for the brand.
Why It Works
- High engagement: Visitors were drawn to the stand by the novelty of the bags.
- Brand visibility: Once opened and in use, the logo was clearly displayed across the bag.
- Longevity: Many recipients said they kept using the bag after the event — keeping the brand visible well beyond the expo.
- Eco credentials: The reusable design reinforced the company’s sustainability messaging.
The Strawberry Foldable Shopping Bag combines practicality with fun. Its unique foldable design gives it “wow” factor, while its durability makes it genuinely useful. For businesses attending trade shows, exhibitions, or corporate events, it’s an ideal way to:
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Increase brand recall after the event
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Associate your logo with eco-conscious values
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Give visitors something they’ll actually keep and use
