Brand advocates are those customers who are so impressed with your fabulous service and products that they will want to tell the world about your business. values can be harnessed to generate a buzz and expand your business. If you are a predominately an online business don’t forget the ‘real world’, as a physical representation of your brand is essential in order to tap into your brand advocates as well as generating new ones.
We discovered this infographic recently, which is a fascinating perspective on this special breed of customer. Reusable, promotional bags are just one low cost way to connect with your fans. They can cost as much as a click in an ad words campaign and having a moving billboard in one form or another can drive traffic to your site.
So if you want to connect with your customers, especially your brand advocates: Keep it real – give them something that will make them want to talk about your brand or walk around showing it off.