Trade shows can be a great way to make sales, create new leads and tell people about your business. But taking part in a trade fair is a considerable expense - particularly for a small business. So it's essential to plan ahead to ensure that your business stands out from the crowd.
Trade shows are big, busy places and it can be tough to get your stand noticed. Have you thought about how you're going to attract potential customers to your stand on the day? Prowling the hall pouncing on people can be considered confrontational and doesn't make a good first impression!
Make your stand attractive and inviting so that customers want to visit. And make it engaging so that visitors stay longer and can interact with your brand. We love these great ideas from Display Wizard - 8 Sneaky Ways to Attract People to Your Exhibition Stand.
Here at Smartbags, we specialise in creating stunning event bags, helping businesses to Bag Your Brand for trade shows. Reusable event bags are a great tool to help you to attract visitors and create some good feelings around your business brand. They are a practical promotional product that's ideal for all kinds of events and are effective at creating brand recall long after the show ends.
Read on for the 'why' event bags attract visitors at events, as well as all the essential information you'll need about creating event bags for trade shows...
Event Bags Attract Visitors
Eye-catching event bags that are well designed, will act like beacons alerting attendees to your presence at the trade show. Often people will see other attendees carrying a beautiful bag and will actively seek out the business giving away these attractive freebies to grab one for themselves.
This spares staff from either sitting on the stand twiddling their thumbs, or running around trying to attract people. Everyone loves a freebie and it gives the opportunity to talk to more potential customers, engage with them and generate leads.
Don't forget to have a system in place to collect contact details so that you can get in touch after the show. Have a plan in place to follow up and really maximise on the connections you make.
Event Bags Continue To Advertise Your Business After The Show
A reusable event bag continues to work long after the show. It goes back to the office (or home) and will be a physical reminder of your business after the stand has been dismantled.
If the bag is practical and well-designed it will be reused many, many times and it will be an advertisement for your business each time it is reused.
If you would like to learn more about event marketing for trade shows and events, download our Free Guide to Event Marketing. It's full of our top tips and will help get you organised for your next trade show. Download it by clicking on the link above and then clicking on the image below to reveal a sign-up form.
Timing & Planning Event Bags
Spring and Autumn are busy periods in the trade show calendar. If you plan to use a promotional event bag as part of your trade show marketing campaign make sure you leave enough time to process the order.
Made to order branded event bags take around 12-14 weeks to produce and deliver at the lowest cost possible. Express orders only take 4-8 weeks and if you're really strapped for time, stock bags can usually be delivered within 7 days.
Download our handy guide to timing and planning a promotional event bag.
Browse Event Bags
Check out our full range of reusable bags to browse by style and material. We can supply tote bags, drawstring bags, bags for life, scrunchy bags and more! Our bespoke service gives the creative freedom to create any event bag that you require.
Click on the bag image below to go Browse our Bags by Style.
Need Help & Advice?
Visit our Exhibitions, Trade Shows, Conferences & Events pages to download a Free Guide to Event Marketing. You'll also find links to related case studies and blogs.