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How to Stand Out at Trade Shows - Bag Your Brand with a Promotional Event Bag

Promotional event bags attract visitors to your stand at Trade Shows. They continue to promote your brand & business at trade shows long after the show has ended too.

Find out why they're the ideal promotional giveaway for trade shows, how to time and plan orders and download our Free Guide to Event Marketing.

How to Stand Out at Trade Shows - Bag Your Brand with a Promotional Event Bag

Trade shows can be a great way to make sales, create new leads and tell people about your business. But taking part in a trade fair is a considerable expense - particularly for a small business. So it's essential to plan ahead to ensure that your business stands out from the crowd. 

Trade shows are big, busy places and it can be tough to get your stand noticed.  Have you thought about how you're going to attract potential customers to your stand on the day? Prowling the hall pouncing on people can be considered confrontational and doesn't make a good first impression!

Make your stand attractive and inviting so that customers want to visit. And make it engaging so that visitors stay longer and can interact with your brand. We love these great ideas from Display Wizard - 8 Sneaky Ways to Attract People to Your Exhibition Stand.

Here at Smartbags, we specialise in creating stunning event bags, helping businesses to Bag Your Brand for trade shows. Reusable event bags are a great tool to help you to attract visitors and create some good feelings around your business brand.  They are a practical promotional product that's ideal for all kinds of events and are effective at creating brand recall long after the show ends. 

Read on for the 'why' event bags attract visitors at events, as well as all the essential information you'll need about creating event bags for trade shows...

Shearer Candles Event Bag for Spring FairEvent Bags Attract Visitors

Eye-catching event bags that are well designed, will act like beacons alerting attendees to your presence at the trade show. Often people will see other attendees carrying a beautiful bag and will actively seek out the business giving away these attractive freebies to grab one for themselves.

This spares staff from either sitting on the stand twiddling their thumbs, or running around trying to attract people. Everyone loves a freebie and it gives the opportunity to talk to more potential customers, engage with them and generate leads.

Don't forget to have a system in place to collect contact details so that you can get in touch after the show. Have a plan in place to follow up and really maximise on the connections you make. 

Read our Case Study: Shearer Candles Shine at Spring Fair

Event Bags Continue To Advertise Your Business After The Show

A reusable event bag continues to work long after the show. It goes back to the office (or home) and will be a physical reminder of your business after the stand has been dismantled.

If the bag is practical and well-designed it will be reused many, many times and it will be an advertisement for your business each time it is reused. 

If you would like to learn more about event marketing for trade shows and events, download our Free Guide to Event Marketing. It's full of our top tips and will help get you organised for your next trade show. Download it by clicking on the link above and then clicking on the image below to reveal a sign-up form. 

Download your Free Guide to Event Marketing Banner

 

Timing & Planning Event Bags

Spring and Autumn are busy periods in the trade show calendar.  If you plan to use a promotional event bag as part of your trade show marketing campaign make sure you leave enough time to process the order.

Made to order branded event bags take around 12-14 weeks to produce and deliver at the lowest cost possible. Express orders only take 4-8 weeks and if you're really strapped for time, stock bags can usually be delivered within 7 days. 

Download our handy guide to timing and planning a promotional event bag. 

Reusable bags - Sheet 8

Timing and Planning

A timeline summary of the production process so that you can plan each stage from design to delivery

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Browse Event Bags

Check out our full range of reusable bags to browse by style and material. We can supply tote bags, drawstring bags, bags for life, scrunchy bags and more! Our bespoke service gives the creative freedom to create any event bag that you require. 

Click on the bag image below to go Browse our Bags by Style. 

 

 

 

 

 

 

 

 

 

 

 

Need Help & Advice?

Visit our Exhibitions, Trade Shows, Conferences & Events pages to download a Free Guide to Event Marketing. You'll also find links to related case studies and blogs. 

Watch our Videos for more hints & tips to help you Bag Your Brand.

Reusable bag production

Promotional bag factory tour

Matt from Smartbags visits the company's supplier in China and looks at the manufacturing process for eco-friendly promotional bags

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Screen Print Factory

Tour of Printing Factory - Silk Screen Printing

Smartbags.co.uk tour of China bag manufacturing factories. This clip is of the silk screen printing process to before they are made into non-woven bags.

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Bagging your brand with Smartbags

Promotional Laminated Bags

Find out how to Bag your Brand with Leanne from Smartbags. Leanne talks about promotional laminated bags using full colour artwork.

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Bagging your brand with Smartbags

Woven Laminated Promotional Bags

Leanne from Smartbags talks about promotional laminated bags; looks at the difference between gloss and matt laminate and how full colour artwork can be used to create eye-catching bags.

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Bagging your brand with Smartbags

Heavy Duty Promotional Bags

Find out how to Bag your Brand with Leanne from Smartbags. Leanne talks about non woven, heavy duty promotional bags. Find out more about design features, such as colour, stitching, artwork and much more!

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Bagging your brand with Smartbags

Promotional Tote Bags

Find out how to Bag your Brand with Leanne from Smartbags. Leanne talks about promotional tote bags. Find out more about design features, such as colour, printing, stitching, design features and more!

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