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Creating Bags of Benefit for Online Retailers & Brands

How branded bags can help online retailers to promote their business and improve customer relationships.

Creating Bags of Benefit for Online Retailers & Brands

Looking for a way to advertise your online business offline, raise brand impressions and traffic? Bespoke, reusable shopping bags are a great marketing & branding tool for online retailers and brands for this very purpose.

Why choose a branded bag to promote your online retail business?

Because there's no better way to spread your brand messages and tell people about your business. Promotional bags provide a cost-effective way to generate brand impressions and get your business seen offline too. According to the British Promotional Merchandise Association promotional gifts are up to 50% more effective than print, TV & online advertising or social media marketing at invoking greater customer loyalty & and motivating a call to action.  

With a range of styles to choose from you can create a bag that exactly matches your customers and business needs. The usefulness and 'likeability' of a promotional product is a key factor to people desiring it and using it. Each reuse helps them to remind them of your business and to spread the word.

Here are just some of the many benefits a branded bag has to offer online retailers:  


3 Ways Branded Bags Benefit Online Retailers

1. Create an offline presence

Get your online shop noticed offline, nationally and locally by using branded reusable bags to package & deliver online orders. The Food Gatherer is a food delivery service in Enfield, London and they use their branded bags to deliver to customers. They keep hold of the bag until their next delivery, so along with helping the brand get noticed in the local community it also helps save on plastic waste used for packaging. 

They also use their bags as giveaways at local events and as part of their display to attract new people to their business. 

Read: The Food Gatherer Protect the Enviroment and Promote Their Brand


2. Boosts Customer Relationships

An added bonus of giving away branded bags is to enhance a customers experience. Everyone loves a freebie and will remember the company that gave them something useful, for free!

Fashion designer, Quontum include a free branded bag with each online order. They've created a beautiful bag that few people would want to throw away.  Customers are happy to receive such a wonderful gift and it increases the possibility of them returning in the future. Then each time a customer uses it for a grocery shop, Quontum is receiving new brand impressions.

Read: Using Branded Shopping Bags to Promote Your Fashion Brand

3. Build your Mailing List

Giving away branded bags in an exchange for an email address is a great way to enhance your mailing list. Take your branded bags to a trade show or consumer event to drum up interest and get interacting with potential new customers. This is what Food Gatherer do with great effect. 

They can also be used as giveaways both online to boost engagement and attract new people into your sales funnel.  Offer a free bag to people signing up to your mailing list online or use them as a giveaway via your Facebook page. Think about what works best for your audience and market.  

Operating online is no barrier to promoting your brand in the high street. A bespoke bag provides your customers with a tangible product that will tell them about your business, create loyal customers and keep on working long after the marketing budget has been spent! 


Further Reading

Branded Bags Drive Sales & Create Buzz for Fashion Retailers & Brands

Bag Your Brand & Create Brand Advocates

Read case studies & blogs on the Retail, Fashion & High Street


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