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The 10p Bag Charge: 4 Sales & Marketing Opportunities for Small Retailers

The plastic bag charge will be extended to small retailers in England in April 2021 and the price raised to 10p. This is a big change for small retailers and there are opportunities to generate revenue, market your business and gain valuable PR for your retail brand.

The 10p Bag Charge: 4 Sales & Marketing Opportunities for Small Retailers

The 5p plastic charge was first introduced to England in October 2015. It had already been a great success in Wales, Northern Ireland and Scotland, leading to a dramatic reduction in the amount of plastic bags used. It has had the same result in England, and there are now plans to raise the charge to 10p and extend it to small retailers who are currently exempt from charging.

Read: 10p Bag Charge to Be Extended to Small Retailers in England

10p Bag Charge - Key Facts for Small Retailers

  • The bag charge will now apply to retailers with less than 250 members of staff
  • Comes into force - April 2021.
  • All retailers will have to charge 10p for each single-use plastic bag, biodegradable plastic bags, and bag for life carrier bags.
  • Retailers must record revenue on plastic bag sales and what they did with that money

To find out more about the carrier bag charge in England and how to comply with the law, take a look at Carrier Bag Charges - Retailers Responsibilities. This is a useful reference point for small retailers to help them prepare for changes in April.

The bag charge provides an opportunity to generate revenue, gain customer loyalty, advertise your retail business, and gain some valuable PR whilst raising money for a good cause. Sound good?!

Here's how retailers can take advantage of the sales & marketing opportunities:

4 Benefits of Bag Charge for Small & Independent Retailers

1. Generate Sales Revenue by Selling Branded Reusable Shopping Bags

Since the plastic bag charge was introduced in England alone, the big seven supermarkets sold 95% less plastic bags in 2018-9 compared to 2014. And that's from supermarkets alone - these figures don't include small retailers. Customers took 140 plastic bags per year in 2014, which is down to just 4 bags in 2019.

As consumers are using less plastic bags, they have got into the habit of carrying reusable shopping bags with them to avoid the bag charge. But if they forget their bag or need a new one, make it easy for them to pick one up! Add a range of reusable bags to your product offering - these can be sold at a profit creating an additional stream of revenue for your business.

Make them available at Point of Sale at an attractive price point so people will buy if they forget their bag. Ideal for all kinds of retailers, including charity shops, museums, art galleries, fashion boutiques, and food retailers.

2. Giveaway Reusable Bags as a Customer Gift

We all like a freebie and customers will love being given a free reusable bag. This works wells if you have a particular marketing campaign in mind such as an opening, birthday or business milestone to celebrate. A giveaway rewards your customers, improves their customer experience which results in increased loyalty, recommendations and sales.

Read: Let's Get Physical - Promotional Gifts Win the Race to Attract Customers

3. Let Reusable Bags Act as a Marketing Tool

An added bonus of selling or giving away a reusable bag to your customers is that the bag will act as a walking advertisement. A well-designed shopping bag will be used again and again, each time spreading the message about your retail business and brand. It's a low-cost way of marketing to a wider audience and helps to create brand advocates. Word-of-mouth is one of the most powerful marketing tools there is - let your customers tell others about your retail business.

4. Team up with a Charity and Raise Awareness

Retailers must donate revenue from carrier bags to a charity of their choice. This can be taken one step further by forming a marketing campaign or partnership with a local charity or environmental charity of your choice.

Sell co-branded reusable bags with all profits going to your chosen charity. You could also organise in-store fundraising events like a fashion show, coffee morning, entertainment, or special discounts. Gain valuable PR, increase footfall and do a good turn at the same time!

The bag charge has raised more than £100 million for charity since it's introduction. This is a wonderful opportunity for charities to increase funding, so get creative and think how your retail business could benefit a local or environmental charity.

Read more about Charities and Promotional Bags

Industry Information for Retailers

These are just a few ideas for small retailers to create sales & marketing opportunities from the plastic bag charge. Browse our Retail, Fashion & High Street pages for advice, case studies & links to Reusable Bags for Retailers.

Retail, Fashion & High Street


Retail, Fashion & High Street

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