If you live in England you couldn't have missed the news on the 5p bag charge when it was introduced during October 2015. There was certainly mixed feelings about it and it didn't escape the attention of the Twitter-sphere - but now the dust is settling and consumers are getting used to carrying reusable bags with them to avoid the charge.
Unlike retailers in the rest of the UK, small English retailers don't have to comply with the charge. However,there are many advantages of doing so. The bag charge provides an opportunity to generate revenue, gain customer loyalty, advertise your retail business and gain some valuable PR whilst raising money for a good cause.
Sound good?! Here's how retailers can take advantage of the sales & marketing opportunities:
1) Generate sales revenue by selling branded reusable shopping bags.
By adding a range of reusable bags to your product offering which can be sold at a profit, you are creating an additional stream of revenue for your business, as well as providing a service!
2) Give away reusable bags as a customer gift
3) Let reusable bags act as marketing tool
When you give away bags to your customers and improve their customer experience, you are also helping to create brand advocates. People who will tell others how wonderful your retail outlet and products are. Word-of-mouth is one of most powerful marketing tools there and is the holy grail of marketeers.
4) Team up with a worthy cause and raise awareness
You could sell co-branded reusable bags with all profits going to your chosen charity. You might also want to organise some in-store events with all proceeds being donated. Which type of event will depend on what type of retail business you manage but you will receive valuable PR, increase footfall and do a good turn all at the same time!
These are just a few ideas on creating sales & marketing opportunities from the introduction of the plastic bag charge. You might have a few ideas of your own. How does your retail outlet plan on making the most of the plastic bag charge?
It’s in the Bag
Carrier Bag Image: Image courtesy of winnond at FreeDigitalPhotos.net