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How Branded Event Bags can be used to help any business to attract visitors at trade shows and will continue to promote your brand long after the show has ended..

How to Stand Out at Trade Shows - Bag Your Brand with an Event Bag

Trade shows can be a great way to make sales, create new leads and tell people about your business. But taking part in a trade fair is a considerable expense, particularly for a small business. It's essential that you plan ahead so that you stand out from the crowd at trade events.

Trade shows are big, busy places and it can be tough to get your stand noticed. Have you thought about how you're going to attract potential customers to your stand on the day? Prowling the hall pouncing on people can be considered confrontational and doesn't make a good first impression!

Here at Smartbags, we specialise in creating stunning event bags enabling you to Bag Your Brand for trade shows. Printed reusable bags are a useful promotional tool to attract visitors to your stand and create some good positive vibrations around your business brand.

We've created a range of content around event marketing to help you learn more and make the most of events. There's more to it than just turning up on the day, so get prepared and ahead of your competition.

Reusable Event Bags Attract Visitors

Eye-catching event bags that are well designed, will act like beacons alerting attendees to your presence at the trade show. Often people will see other attendees carrying a beautiful bag and will actively seek out the business giving away these attractive freebies to grab one for themselves.

This spares staff from either sitting on the stand twiddling their thumbs or running around trying to attract people. Everyone loves a swag bag and it gives the opportunity to talk to more potential customers, engage with them and generate leads.

Don't forget to have a system in place to collect contact details so that you can contact them after the show. Have a plan in place to follow up and really maximise the connections you make.

Read our Case Study: Shearer Candles Shine at Spring Fair

Read all Case Studies on Event Bags and Event Marketing

Event Bags Continue To Advertise Your Business Long After The Show Has Finished

Free Guide to Event Marketing

A reusable event bag continues to work long after the show has ended. It goes back to the office (or home) and will be a physical reminder of your business after the stand has been dismantled.

If the bag is practical and well-designed it will be reused many, many times and it will be an advertisement for your business each time it is reused.

If you would like to learn more about event marketing for trade shows and events, download our Free Guide to Event Marketing. It's full of our top tips and will help get you organised for your next trade show.

You can also download our free Guide to Event Bags and How to Bag Your Brand for Trade Shows and Corporate Events

Timing & Planning Event Bags

Spring and Autumn are the busiest periods in the trade show calendar. If you plan to use a promotional bag as part of your trade show marketing campaign make sure you leave enough time to process your order.

Made-to-order branded event bags take around 10-12 weeks to produce and deliver at the lowest cost possible. Try to leave enough time so that your business can save up to a third on delivery costs.

Express orders take 4-8 weeks via Air. And if you're really strapped for time, stock bags can usually be delivered within 7 days.


Most Popular Event Bags

Event Bags are used for giveaways and swag bags at trade shows, conferences and PR events.

How to Stand Out at Trade Shows - Bag Your Brand with an Event Bag

Browse our most popular bags for events - if you don't see exactly what you need, get in touch with your bespoke requirements. We can create bags in any shape, size or colour and can also add accessories and add-ons like zips, card holders etc.

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