It's coming up to the busiest time of the year for garden centres. Make the most of Spring 2021 with our marketing ideas & events to help promote your brand.
The Garden Centre industry in the UK was estimated to be worth around £5 billion in 2017. The Horticultural Trades Association estimates there were 2300 garden centres and retail nurseries in 2017. It's a busy market sector that is tough for smaller independent garden centres, and the Covid-19 pandemic has added to the trading challenges.
We've put together some marketing ideas & events to help promote garden centres during peak selling months during Spring 2021 and promote their business during National Gardening Week 2021. Taking place from April 27th - May 2nd 2021 and organised by the Royal Horticultural Society to raise awareness of gardening and encourage people to get involved with this healthy, outdoor activity.
Plan now for Spring & Summer 2021
The garden centre industry is a very seasonal business and is busiest during the Spring and Summer months. The weather is warmer and people are ready to work on and relax in their gardens. There is a lot of pressure on garden centres to enough money in these key months, but there are many ways to expand your offering and market your brand to keep the tills ringing all year round.
Many garden centres have diversified from purely selling plants, seeds and gardening products. Many now sell homewares, clothing and gift items as well as adding cafes and leisure facilities to their offering.
These are just a few ways to boost profit margins - check out our ideas to help market and promote your garden centre business.
Three Marketing Ideas for Garden Centres
Offer Courses and Workshops
Offer courses and workshops where people can come and learn about different aspects of gardening. Lockdown has put severe restrictions on public activities, but you could always offer sessions online. Create You Tube tutorials, or use Zoom or FB Live to deliver your content.
There are a whole host of possibilities for events from learning about flower arranging, to creating an urban/small garden, covering gardening basics for beginners or advice on growing your own fruit and vegetables.
Courses don't have to be based around gardening skills either. Offer cooking classes using allotment produce or edible flowers and wild plants. Make perfumed oils and lotions using flowers and herbs, or organise an Art class where participants use flowers as artistic inspiration.
There are so many possibilities for courses & workshops. They are a great way of generating some extra revenue if you charge a fee to take part. It's also a great way to promote your brand and help new customers to find you.
National Gardening Week Events
National Gardening Week takes place from 27th April so think about offering a workshop that fits the theme for the week. (At the time of writing the RHS have yet to announce the theme for 2021, so visit their website to keep updated).
Educational workshops can be catered to all ages groups and interests, contributing to extra footfall in your garden centre. Offer participants a discount or special offer on selected plants & flowers to thank them for attending and encourage them to buy once they've completed the course.
Workshops are also great for brand marketing and building a trusted reputation. It will help you to reach new customers and also help you to be perceived as the go-to gardening experts.
Work with Local Children to Transform Community Gardens
Kids love gardening and it's a great way for them to learn about how plants grow and where fruit and vegetables come from. Get local school kids or children in the community involved in transforming a school garden, local park or patch of wasteland.
To get interest in the project going, why not create a garden design competition where the kids can submit their own ideas. The winner will get to see their ideas become reality. You could also offer some plants and gardening equipment as runners up prizes.
Get local children involved via their schools, local sports clubs, youth centres and community centres. Go into school and tell the kids about the project - what you hope to achieve, how they can help and what are the ecological benefits of transforming land into a finished garden. Get them interested and involved.
When it comes to doing the actual work, get as many local people to come along and help with clearing, digging and planting. Tell the local press and get local personalities like the Mayor, Councillors or a local celebrities to come along. This will get you a spot in the local paper and shared on social media. It will create valuable positive PR for your garden centre brand and help to spread brand awareness.
Plastic Bag Charge - April 2021
Create a Branded Heavy Duty Shopping Bag for your Garden Centre
From April 2021, all retailers will have to charge 10p for any single-use carrier bag taken in store. To keep up-to-date with news, read 10p Bag Charge To Be Extended To Small Retailers in England.
Use it as an opportunity to promote your brand with a printed heavy-duty shopping bag that you can either sell or give-away for free to your customers. It's a practical promotional product that is perfect for carrying bulky goods like garden furniture and plants home in. Our Woven PP Laminated Bags are also waterproof and easy to clean. Just wipe down with soap or antibacterial spray for a hygienic finish.
The added bonus is that your branded shopping bag will promote your business name and brand every time it is reused. A large Bag for Life can be reused for shopping, picnics, camping, day trips to the seaside and much more! It will help your brand get noticed throughout the year, but particularly in the Summertime when everyone is out and about more.
We created the beautiful bag on the right for N1 Garden Centre. We're experts in creating Printed Laminated Heavy Duty Shopping Bags - read our case study: Green Bags for the Green-Fingered.
These are just a few suggestions on how to promote your Garden Centre during Spring & Summer 2021. If Smartbags can help you to create a stunning promotional bag, just click on the link below to browse our Laminated Woven Heavy Duty Bags, then get in touch for a quote today.
Heavy Duty Bags for Garden Centres
Special Offer - Order by 29th January 2021
Laminated Woven PP Heavy Duty Bags are the perfect choice for garden centres. All reusable bags can be custom-printed to order with 100% full colour and coverage on all sides of the bag.
Economical and long-lasting - these are the ideal practical promotional product for promoting your garden centre. And don't forget to claim 100 Free Bags with all custom orders - but hurry, orders needed by January 2021.
Custom Laminated Woven PP via most economical SEA delivery take around 10-12 weeks. We can also supply via Express service in just 3-4 weeks so this is a great option if you have a deadline to keep. We can also supply by a combination of Air/Sea - just let us know your requirements when you place an order.