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Garden Centre Marketing - Ideas for Promotions and Events

Looking for Garden Centre Marketing Ideas to increase footfall to your business? Read on for three great marketing & promtional ideas to entice customers and boost brand awareness.

Garden Centre Marketing - Ideas for Promotions and Events

The Garden Centre industry in the UK was estimated to be worth around £4.35 billion in 2021. Despite a rocky time during the lockdown, many people turned to their garden whilst they were at home helping to keep sales of plants and gardening equipment buoyant. As restrictions have lifted, the garden centre market is looking positive for 2022.

Get Inspired with our Garden Centre Marketing Ideas!

Make the most of Spring 2022 with our marketing ideas to help entice customers through the doors and leave them with a positive brand experience that will stay with them.


Offer Courses and Workshops

Garden Centre Marketing - Ideas for Promotions and Events

Offer courses and workshops where people can come and learn about different aspects of gardening. There are a whole host of possibilities for events from learning about flower arranging, covering gardening basics for beginners, or advice on growing your own fruit and vegetables.

Courses don't have to be based around gardening and growing skills either. Offer cooking classes using allotment produce or edible flowers and wild plants. Make perfumed oils and lotions using flowers and herbs, or organise an art class where participants use flowers as artistic inspiration.

There are so many possibilities for courses & workshops. They are a great way of generating some extra revenue if you charge a fee to take part. Even if it's free, it's also a great way to promote your brand and help new customers to find you. And they may even buy something before they go home!

National Gardening Week Events

National Gardening Week takes place in April every year so think about offering a workshop that fits the annual theme.

Educational workshops can be catered to all ages groups and interests, contributing to extra footfall in your garden centre. Offer participants a discount or special offer on selected plants & flowers to thank them for attending and encourage them to buy once they've completed the course.

Workshops are also great for brand marketing and building a trusted reputation. It will help you to reach new customers and also help you to be perceived as the go-to gardening expert.


Work with Local Children to Transform Community Gardens

Garden Centre Marketing - Ideas for Promotions and Events

Kids love gardening and it's a great way for them to learn about how plants grow and where fruit and vegetables come from. Get local school kids or children in the community involved in transforming a school garden, local park or patch of wasteland.

To get interest in the project going, why not create a garden design competition where the kids can submit their own ideas. The winner will get to see their ideas become reality. You could also offer some plants and gardening equipment as runners up prizes.

Get local children involved via their schools, local sports clubs, youth centres and community centres. Go into school and tell the kids about the project - what you hope to achieve, how they can help and what are the ecological benefits of transforming land into a finished garden. Get them interested and involved.

When it comes to doing the actual work, get as many local people to come along and help with clearing, digging and planting. Tell the local press and get local personalities like the Mayor, Councillors or a local celebrities to come along. This will get you a spot in the local paper and shared on social media. It will create valuable positive PR for your garden centre brand and help to spread brand awareness.


Create a Reusable Promotional Shopping Bag with your Logo

Garden Centre Marketing - Ideas for Promotions and Events

Use the single-use plastic bag charge as an opportunity to promote your brand with a printed heavy-duty shopping bag that you can either sell or give-away for free to your customers.

A reusable bag is a practical promotional product for garden centres that are perfect for carrying bulky goods like garden furniture and plants home in. Our Woven PP Laminated Bags are also waterproof and easy to clean. Just wipe down with soap or antibacterial spray for a hygienic finish.

The added bonus is that your branded shopping bag will promote your garden centre brand name every time it is reused. A large heavy-duty bag can be reused for shopping, picnics, camping, day trips to the seaside and much more! It will help your brand get noticed throughout the year, but particularly in the Summertime when everyone is out and about more.

We created the beautiful bag on the right for N1 Garden Centre. We're specialists in creating Custom Printed Laminated Heavy Duty Shopping Bags - read our case study: Green Bags for the Green-Fingered.

These are just a few suggestions on how to promote your Garden Centre during Spring & Summer 2022. If Smartbags can help you to create a stunning promotional bag, just click on the link below to browse our Laminated Woven Heavy Duty Bags, then get in touch for a quote today.


Order Deadlines for 2022 - Promotional Shopping Bags for Garden Centre Marketing Campaigns

Plan promotional bags orders for Spring 2022 by Christmas 2021 to guarantee delivery by April 2022.

Garden Centre Marketing - Ideas for Promotions and Events

Our bespoke custom printed promotional bags are created to order.

  • For March 2022 delivery, please order by November 30th, 2021.
  • For April 2022 delivery, please order by Wednesday 22nd December 2021.

Click here to read more about delivery deadlines for Spring 2022 and our range of reusable, promotional bags.

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