Victoria's Kitchen is a Boutique Cake School in Surrey and Smartbags has been supplying them with printed cake bags for over 10 years. These strong, durable reusable bags serve a practical purpose as they are given to the baking students to carry their creations home in after class. The students LOVE these gorgeous bags, so Victoria's Kitchen started thinking about other ways they could be used to promote their cake-baking & decorating classes.
Tag the VK Bag - Social Media Campaign
The staff got their heads together and came up with the idea of #TagtheVKBag – and that was it! They created a simple but effective graphic, then got posting on Instagram - the perfect platform for an image-based social media campaign.
The bakery students (both past and present) are in with a chance of winning a £50 class voucher each month if they share the pic and tag Victoria's Kitchen in.
The students jumped straight in and within an hour of the announcement post, people were tagging them in the pics of them out and about using the Victoria's Kitchen branded cake bag. Each time the bag is reused outside or posted on social media, Victoria's Kitchen is growing brand awareness and reaching a new audience. A creative idea for an economical and effective marketing campaign.
They also posted the campaign on their Facebook page (pictured above) to help spread the reach even further.
To get more social media inspiration, have a read of Promotional Bags Raising Brand Awareness for the Old Inn Hotel
More on Victoria's Kitchen
Victoria’s Kitchen is a Cake School based in Woking, Surrey and teaches everyone from Pre Schoolers to grandparents the art of baking and sugarcraft.
Weaving sustainable habits into their business, they recycle all paper and food waste whilst avoiding single-use plastic whenever possible.
Visit them at www.victorias-kitchen.com