Increase Brand Awareness - Bag Your Brand for Summer

Summer is the perfect time to build brand awareness for your business, using a custom reusable bag. With people out and about enjoying the weather, your branded bag will be noticed everywhere it's carried. Bag Your Brand and share your marketing message locally & nationally.

Looking for inspiration on how to increase brand awareness for your business? Summer is a great time for brand campaigns, helping consumers associate your brand with the good feelings the season generates.

Marketeers can make the most of the season by creating a custom, reusable bag printed with their business logo and branding. A well-designed reusable bag is a popular Summer accessory for days out, such as picnics and trips to the park. Get it right and you'll turn your customers into walking brand adverts.

Bag Your Brand with Smartbags

Reusable bags are a practical promotional product for Summer campaigns. They make an attention-grabbing freebie at festivals and outdoor events, where they can be used to give away product samples.

Bags have a much larger space to print on than traditional promo products like pens, mugs and USB sticks. Meaning the brand messaging can be seen by anyone close by, and not just the original recipient. Helping to spread your brand message everywhere it goes.

Design a stunning branded bag for Summer campaigns and your marketing messages will be seen by many eyes each time the bag is reused, increasing brand awareness. Keep reading for ideas on how bags can be used to promote your brand.

Read: Top 3 Promotional Bag Styles for Summer Promotions

Summer 2026: How Promotional Bags Can Increase Brand Awareness

1. As Part of Social Media Campaigns

Social Media can be used to raise brand awareness in several ways. If your business has a stand at trade or consumer events such as festivals, PR launches and food/drink shows, give away printed bags to event attendees.

Create a social media hashtag and encourage recipients to take photos of themselves enjoying their day at the event, holding their new promotional bag bearing your brand logo. Offer a prize for the best photo of the event - it will help customers notice your brand on the day, encourage them to follow your social media accounts and create some fun, engaging content for your brand.

Printed Reusable Bags can also be used as a prize. Fill the bag with branded goodies and run a competition giving out a limited number of goodie bags. Try a prize draw, caption, or photo competition, or simply give them away to the first 100 people to come to your stand. Whatever works best for your brand marketing goals.

Previous clients have also run a 'spot the bag' campaign, where customers are encouraged to photograph the branded bags and post them on social. Cash prizes and free classes provide the initiative.

Client Case Studies: Smartbags in Social Media Campaigns

The Old Inn Hotel used a limited edition promotional bag in social media campaigns

Victoria's Kitchen Branded Cake Bags Take Centre Stage in a Social Media Campaign

2. As a Giveaway at Festivals, Community & Outdoor Events

Make the most of the summer crowds flocking to festivals, community events, beaches and parks. Hand out free branded bags containing other promotional items, or give them away in exchange for an email address to help build your mailing list.

Think about where you'll be meeting your target audience and what their needs are to help you decide on the best reusable bag style to promote your business. A great product for Guerrilla and Field Marketing campaigns. This also links back into social media campaigns, encouraging recipients to get involved on the day.

3. Host A Brand Marketing Event

Summer is a great time to host events. They give you a chance to meet customers, talk to them in person and show them more about what your business does. Ideas for events include:

• Boost awareness of a cause, health or local initiative by holding community events such as a Summer fair or fun day.
• If you offer a sporting, leisure or learning activity, host a free open day so people can come in and see what you do.
• Fashion retailers could host their own Summer fashion show or another special occasion for their cardholders and valued customers.
• Create a branded promotional bag to promote your event and give participants something to take away so that they remember their day.

Need help planning your next event? Visit our Free Guides page and download:

Free Guide to Event Marketing

Event Bags | How to Bag Your Brand for Trade Shows

There are so many promotional merchandise items to choose from, but just think how many more people will see a printed bag over the summer months compared to traditional promotional products.

And a reusable bag will continue to be used all year round for shopping trips and not just when the sun is shining! This makes printed reusable bags an economical and long-lasting way to promote any brand and increase brand awareness.