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You’ve decided to use a bag for life as part of your marketing campaign but what type of fabric should you choose? There’s a lot of choice; Woven PP, Non-woven PP, rPET, jute or cotton. Which fabric will suit your design, branding and budget?

Choosing The Right Fabric for a Promotional Bag for Life

You’ve decided to use a Bag for Life as part of your marketing campaign. The next decision is; what type of fabric should you choose? There’s a lot of choice – Woven PP, Non-woven PP, rPET are made from recycled plastics or you might prefer natural fibres such as jute or cotton..

Four things to consider when choosing the right fabric for a Promotional Bag for Life:

1. Brand Values

Is your brand a youthful, vibrant and colourful child of the digital world? A Bag for Life made from rPET, Woven or Non-woven PP provides a better canvas for creativity, printing and colour choices. Perhaps your brand is more traditional, earthy and natural? A jute or cotton bag would reflect these brand values.

2. Function and purpose of bag

The key question is “who is going to use this bag for life and how is it going to be used?” Some of the questions worth asking are: a) Does it need to be waterproof? b) Will it hold bulk or sharp items? c) Will it be used to hold leaflets and documents? d) Is it going to be used by children, will it get dirty?

If you need a waterproof bag, then you should choose a Bag for Life made from laminated material. If it will carry heavy items, then a heavy-duty bag can be made from either Woven PP or Jute. Once you've answered these questions, you'll have a better idea of which fabric will work for your Bag for Life.

3. Price

Price might be the key driver for many, but I would suggest that you should first find the right Bag for Life. It may be worth spending more per unit if it will give you greater brand impact.

If you want a Bag for Life made from rPET but it's not within your budget, then try rPET mixed with Non-woven PP. It's still eco-friendly and can give 100% print coverage, but is a more cost-effective option. A Non-woven bag will cost less than a cotton bag but if you would like a natural fibre then cotton is the best option. Jute will cost more than cotton but if you need durability this is the right material for the job.

4. Design

Think about your potential design as these will effect the type of print method you will use. Certain print methods work better with certain types of material: Silk screen printing: is available for non-woven, cotton, jute and rPET. The most intricate of designs can be reproduced in perfect detail in single print colours. Heat transfer: for a photo quality finish use a heat transfer. A tattoo or a decal is created bonded onto the bag with the use of heat. This method can be used for non-woven bags, cotton bags, jute or rPET. Full Colour Process: best for woven or non-woven bags. It is suited to graphic and digitally created art work where 100% print coverage is desired. It will guarantee a contemporary and vibrant bag and no limit to creativity.

Take the time to consider these four things when choosing the right fabric for your bag for life and you’ll have an eye-catching bag which It will be reused again and again. It will work to maximise your brand and add to the success of your marketing campaigns.

Further reading

Information Sheet: Guide to Non-woven PP

Information Sheet: Guide to Woven PP

Information Sheet: Guide to rPET

Promotional Tote Bags: Bag Your Brand Ten reasons why a promotional bag can work with your brand Print techniques for reusable bags explained

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