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Retailers, have you planned how to promote your retail brand this Christmas yet? Get organised now to help boost sales at the busiest time of the year. Check our our three promotional ideas to help inspire your retail promotions for Christmas 2020.

Promote Your Retail Brand at Christmas and Spread Good Cheer to Your Customers

As Summer gets into full-swing, savvy retailers have already switched their focus to Christmas 2020. Christmas is the biggest draw of the year and is when many shops make a sizable chunk of their annual profits. Bad business at Christmas can make or break a retailer, so do all you can to promote your retail brand, maximise sales and boost footfall at Christmas.

This applies whether you're a traditional bricks & mortar store or an online retailer. It is particularly important now as Covid-19 has impacted so many retail business. Some have thrived, whilst others without an online presence are struggling to survive. Plan Christmas promotions now to get ahead of your competitors and get your sales back on track.

Planning is key for the most effective retail promotions. You'll need time to plan your window display, the stock you want to sell and create any related items such as branded reusable bags and custom-printed Bags for Life. If you have an online presence, you will need to make your site look seasonal and create Christmas listings and offers.

If you're still getting to grips with how your retail brand can attract custom and increase revenue this Christmas, check out our ideas for some effective retail promotions. Get ahead of your competitors and spread some good cheer for your customers!

Three Ways to Promote Your Retail Brand at Christmas

1. Christmas Shopping Events

Why not host special Christmas events to get the tills ringing! Hold an exclusive shopping event for loyal and valued customers, or open the invitation to all. Showcase your best festive products with product demos, showcases and special discounts.

It may sound obvious, but when you host an event make sure that the branding & decoration in-store matches the season. Create a seasonal window display, add some decoration around the shop so that it feels like Christmas when people walk in. Make your products look attractive to tempt people to buy. Offer some Christmas goodies like mince pies and mulled wine on hand to add a festive, welcoming feel to your shop. Christmas music, decorations and free gifts like an eye-catching reusable bag will all help add to the Christmas feeling.

If stores are still subject to social distancing rules, you could send out invitations for appointed times to limit the number of people in-store at any one time. We are all worried about a second wave of Covid and further lockdowns so be prepared by creating a back-up plan or by arranging an online/virtual event instead so it can go ahead - no matter what happens with Covid.

You can also use Chstimas events to drum up business for 2021. Give people a voucher for future purchases, build your mailing list so you can contact them in the New Year and create offers that extend into 2021 to encourage customers to return.

Read: 25 Creative Christmas Display Ideas

Christmas Events for Online Retailers

Online retailers can't offer physical events but can host a 'virtual' Christmas shopping experience or another online event like a fashion show or product showcase. The eCommerce market rose by 200% in the UK during the Covid-19 crisis so if you're a retailer without an online store, now's the time to get your brand online. Online events also make it easy to socially distance and if your area is effected by a sudden local lock-down, the event won't have to be cancelled.

Offer exclusive discounts or free gifts for a limited time only to drive traffic to your online store. Giveaway a free product with purchase or deliver goods in a seasonally-themed shopping bag. Decorate and brand your online Christmas shop for a festive feel. If your budget doesn't stretch to decorating the whole website, have a dedicated Christmas section as Christmas shopping won't feel the same without it.

Events (both on and offline) are a great way to generate engagement and reach new followers on social media. Create a hashtag and encourage attendees to post about their experience and your products to gain some value PR exposure.

2. Give a Free Christmas Gift

Printed Christmas Shopping Bags

Christmas is a time of giving, so it's a great idea to give your customers a gift. This could be some discount vouchers or a free gift with purchases. Some retailers choose to offer a free branded reusable shopping bag to Christmas shoppers. It's a really practical gift that shoppers can use to carry purchases home and reuse for other shopping trips. They offer a great return on the investment as they help to advertise your retail brand around town!

They can also be used at Christmas shopping events as a goody bag for shoppers or a free gift to thank them for coming. Bags also make a fun addition to your window display and Christmas decorations.

Online retailers can send them as a gift with Christmas orders - shoppers will love receiving it, and each time it's reused it will help to spread your brand message too.

Branded shopping bags are big enough to get creative with your design and brand message. Choose from a wide range of print options and bag colour for an eye-catching bag that will get your brand noticed and drive visits to your website just by giving a simple Christmas gift!

To find out more on how branded bags can help online retailers promote their brand read: Creating Bags of Benefit for Online Retailers & Brands.

3. Spread some Christmas Cheer

Christmas is a time to think about others less fortunate than ourselves and spreading good will. Retailers should consider teaming up with a charity and create co-branded reusable bags. Whether you choose a charity supporting disadvantaged kids, the elderly, animals or the environment will depend on your brand values and audience.

Ald Life Charity Tote Bag


Sales: Sell co-branded reusable bags in-store and donate a percentage of sales to your chosen charity

Encourage donations: Ask customers to fill reusable bags with food, clothes and gifts which can be donated to disadvantaged families, children and older people

Helping charities has a lot of benefits and shows the retailer as a 'caring' brand. It also provides valuable PR and increased footfall in-store. This strategy can be implemented by small, local retailers as well as national chains.

Learn more about using custom-printed bags to promote charities and good causes.

Further Reading

Retail Week - Christmas Topic

Drapers Online - Christmas Topic

Retail Gazette - Christmas Guide


Lead times for custom bag orders vary, depending on the shopping bag fabric chosen and how much time you have available. Economy delivery costs approximately 1/3 less than Express orders, so it pays to get orders and artwork to us as early as possible.

Order by mid-end August to save up to a third on delivery costs. Bags will be delivered beginning - mid November. You can order after this date using our Express service, but delivery will cost more so it pays to be organised!

Lead Times for Non-woven PP | Laminated Non-woven PP | Nylon | Laminated Woven

Our most cost-effective and economical bag fabrics - all are antibacterial, hygienic and easy to clean. Available in a wide range of bag styles including Tote Bags, Foldable Shopping Bags and Bags for Life. MOQ 500 units.

Browse Bags by Fabric: Non-woven PP | Laminated Non-woven PP | Nylon | Laminated Woven

Delivery Lead Times: 10-12 weeks Economy or 3-4 weeks Express (we can also split delivery, so a smaller quantity of bags arrive by Air, and remainder of order later by Sea).

Order by 21st August for economy delivery beginning - mid November.
Order by start October for Express delivery beginning-mid

Promote Your Retail Brand at Christmas and Spread Good Cheer to Your Customers

rPET Eco Bags Made from Recycled Plastic Bottles

100% recycled shopping bags made from recycled plastic bottles. Eco-friendly, sustainable fabric that can also be recycled after use. Has the strength and durability of Nylon with a soft feel. MOQ 5000 units.

Delivery Lead Times: 10-12 week Express / 3-4 weeks Express

Order by 21st August for Economy Delivery beginning - mid November

Promote Your Retail Brand at Christmas and Spread Good Cheer to Your Customers

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