Looking for fresh marketing ideas for Easter 2021? It's a great time of year for fresh starts, fun events and chocolate! And this year will be extra special as the UK emerges from lockdown and normal life begins to resume. Here's some ideas to help your brand and business make the most of the season.
Spring & Easter is linked to themes of new life and new beginnings. It's a great time of year for a spring clean with a fresh approach to marketing campaigns.
Easter is a feel-good time of the year as we emerge from the dark, cold winter into warmer weather and lighter days. This feeling will be heightened in 2021 as the UK slowly emerges from lockdown and non-essential businesses reopen, people return to work and people can get together for events and social gatherings.
It's also the first holiday after Christmas and New Year, with children off school and adults getting a long weekend break. It's a fun time with Easter egg hunts, craft-making and of course, all that lovely chocolate!
Put a Spring in your step to promote your brand. No matter who your target market is, the Easter holiday provides some great opportunities to all types of business. There are many ways to take advantage of the season and attract customers to your brand. Here's some suggestions:
Three Ways to Promote Your Brand at Easter
1. Take Advantage of Spring-Cleaning
It's traditional to have a Spring clean at home during this time of year so do the same for your marketing campaigns. Go over previous marketing data to identify what's worked well for you in the past and what hasn't. Throw out anything that isn't working for you and try something new.
Marketing Ideas Around Spring-Cleaning
Think about offering a product or service related to this theme. Cleaning and decorating services could create offers for customers looking to freshen up their homes for Spring.
If your business serves the local community, you could organise a community clean up of a beauty spot, beach, town centre or local park. Get everyone involved including local schools, community groups and business associations. Don't forget to let local newspapers and media know about what you're doing to help spread positive brand awareness.
Spring is also a busy time for garden centres - Read Marketing & Promotional Ideas to Promote Garden Centres
There are many ways to take advantage of the Spring clean/fresh start - just think about what works best for your customers and business goals.
2. Send an Easter Card along with a Discount
Send customers and newsletter subscribers an Easter card to show you are thinking about them during the holidays.
Include a discount code that can only be used for a limited period over the Easter holidays to boost sales. Or you could offer a free Easter egg to everyone that shops with you over the Easter period. These strategies will encourage footfall to retailers or more visitors to your online shop.
This strategy also works for service-based businesses. Offer a discount to regular customers or a free add-on to your regular services.
Or perhaps you could offer an Easter-themed gift for referrals that lead to a new customer? Think about what discount and/or gift works for your
brand to boost sales and encourage loyalty in existing customers.
3. Use Competitions to Boost Brand Awareness & Your Mailing List
Competitions are a simple, economical way to boost brand awareness. Try creating a digital version of your Easter card that includes a discount code that's easily shared via social media. They'll help to grow your mailing list if new customers have to register their email address and subscribe to your list to get their discount.
As an added bonus, every person that shares the Easter card online could be entered into a prize draw for bigger prizes. This helps to spread your promotion to a new audience with little effort.
Alternatively, you could choose a skill-based competition that's related to Easter & Spring. Entrants could design their very own Easter Egg, Easter bonnet or any number of Easter-themes! Display them online and get people to vote for their favourites to create some buzz around your brand.
Choose a prize that fits your brand and marketing goals. Do you want to offer an experience like a meal or tasting session? You could offer one bigger prize or a series of smaller prizes like an Easter-themed goody bag containing a free product sample, discount vouchers and other branded Easter giveaways.
Looking for branded goody bags? Check out our Custom Tote Bag Range.
These are just a few marketing ideas for promoting your brand at Easter. Each can be adapted to suit your business needs and brand/marketing goals.
Follow the links below for more information on creating a Branded Promotional Bag, as well as useful blogs from other sources about promoting your brand at Easter.
Easter Campaigns & Brand Marketing
Help to Bag Your Brand
Custom Printed Tote Bags
A custom-printed Tote Bag is a perfect choice for a branded shopping bag or goodie bag - they are the perfect size to carry home and can be reused again and again. Non-woven tote bags are cheaper than cotton, feel soft but are strong and durable.
Make sure you leave enough time to fulfil your order. Custom Non-woven Tote bags takes 3-4 weeks to delivery via Express delivery,