B2B purchasers have so much information at their fingertips to search and secure the best deals with buying promotional items and supplies for their business. The internet and specialist apps have enabled pricing to become more transparent and for buyers to be able to contact factories overseas direct for queries and quotes.
It's easier then ever to cut out the "middleman" completely and go direct to the manufacturer. Buying direct - B2B - means you could negotiate huge savings, especially for higher value items such as promotional bags. But price shouldn't be your only consideration when buying for business.
Knowledge & Expertise is Priceless!
We often experience this with inquiries for promotional bags. Clients have gone down the route of trying to find a factory to source their bags and cut out the “middleman” only to realise it would have saved time and money if they had worked with a promotional bag specialist in the first place!
Saving money is great and we all love a bargain. But the downside to saving money can be that you're lacking the expert knowledge you need to get something manufactured in the most timely and economical way. Mistakes cost time and money to put right, so B2B purchasers may not save quite as much money as initially anticipated.
So, don't just use price as the deciding factor in making a purchase. Have you researched the service & expertise provided by a specialist wholesaler, as well as the quality of the finished product? They are every bit as important as price. Indeed, if any of these elements is lacking it can lead costs to spiral out of control as more changes are made and delivery is delayed. And we've known people to go it alone and end up with a delivery of poor quality promotional bags that can't be used as it would damage their brands reputation to be associated with such a shoddy product!
3 Reasons B2B Buyers Shouldn't Buy Direct from Manufacturers
1. It will cost more time & money than you've bargained forFirstly, it can take quite a while to find the right manufacturer. We have a fabulous working relationship with our factories in China which has been built over many years. Sourcing a factory to use for a one-off order is time-consuming and you'll also have to contend with time and language differences. This might be worth it if you plan to build a long-term relationship, otherwise it's probably more trouble than it's worth.
2. Harder to guarantee the quality & commitment of the supplierDo you really want to chance the quality of the delivered item? Going it alone makes it harder to quality check a big order and to know that you have chosen a reputable manufacturer.
3. It's not an efficient way of working
Expert knowledge is something you just can't put a price on. Devalue it and you run the risk of making costly mistakes and receiving poor products or services before finally turning it over to the experts anyway! Make sure you consider all factors in your B2B buying decisions and don't get swayed by the price only!
(PHOTO CREDIT: Image courtesy of Stuart Miles at FreeDigitalPhotos.net)
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