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Are Your Business Brand Colours Getting Your Brand the Recognition it Deserves?

As a business owner, you’ll want your brand to get noticed and, to be instantly recognisable. Did you know the quickest way to get your brand recognised is through colour?

Are Your Business Brand Colours Getting Your Brand the Recognition it Deserves? “Colour is registered by the brain before either images or typography. Colour increases brand recognition by up to 80%.”
(Source: University of Loyla, Maryland study 1)

So, if colour is the first thing we see, imagine the power of your brand if it can be recognised by colour alone.

To make that recognition possible, your branding colours will need to be:

  • easily identifiable 
  • instantly recognisable 
  • aligned with your brand personality and values

Think about the last time you saw any advertising or packaging from well-known brands. It’s likely you recognised who it was from their brand colours, before you even took in the shapes or logos. This is because we take in colour on a subconscious level before we take in images or words.

At that moment of brand colour recognition, you experienced psychological and emotional effects, the feelings and the sensations that brand has on you – sometimes subtly and sometimes very clearly.

“Use the wrong colour tones or combinations for your brand and you will, unknowingly be repelling your ideal customers.”

However, use the wrong colour tones or combinations for your brand and you will, unknowingly be repelling your ideal customers.

Get your brand the recognition it deserves by:

  1. Understanding how the subliminal power of colour will enable your brand to create the right first impression.

  2. Use colours from one tonal colour family (colour patterning). When colours harmonise the overall effect is positive, but when they jar with each other, the impact is lost

  3. Check your marketing materials and make sure you don’t suffer from colour creep. Stay true to your brand.

  4. Different materials render colour differently so you may require professional help to complete the final colour matching.


Communicating through colour

Surprisingly, most business owners use colour as decoration or as an afterthought. Instead think of colour as a subliminal language, another way to communicate and to attract your ideal clients. Used to its full effect, your brand colours will give you the competitive edge, elicit the right emotional response you want from your prospects, and significantly increase your sales.

Source: CCICOLOR- Institute for Color Research

About the Author

Guest Post for Smartbags by Karen Haller Colour and Design

If you would like to know more, you can download Karen’s free e-book, 7 Mistakes Most Business Owners Make With Their Branding Colours 


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