How reusable shopping bags create buzz and drive salesReusable shopping bags are an integral part of Pardon!’s marketing campaign. They are given away with each purchase and are highly recognizable in the street with their humoristic graphics (some of which lambast local institutions – hence the outcry!). The bags are so well-designed with their funny, controversial and colourful graphics that they have become a desirable item in themselves.
A new bag is launched every month. This also makes them highly collectable and encourages customers into the shops to make a purchase so that they can get the latest reusable shopping bag from Pardon! to add to their collection.
Visitors to the Reunion Islands will come across Pardon! reusable bags often: in the street, at the beach, at the gyms – teenage girls even take the bags to school. So much so that tourists also take it back as a souvenir!
So, not only do the bags help to generate sales and brand interest, they are also walking billboards and each customer acts as a brand ambassador for Pardon! by actively collecting and using their branded reusable shopping bags. Simple but effective!